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- catalog contributor b12847050.
- catalog contributor b12847051.
- catalog contributor b12847052.
- catalog contributor b12847053.
- catalog coverage "United States Armed Forces Recruiting, enlistment, etc.".
- catalog created "2003.".
- catalog date "2003".
- catalog date "2003.".
- catalog dateCopyrighted "2003.".
- catalog description "Includes bibliographical references.".
- catalog extent "xvii, 95 p. :".
- catalog identifier "0833033417".
- catalog issued "2003".
- catalog issued "2003.".
- catalog language "eng".
- catalog publisher "Santa Monica, Calif. : Rand,".
- catalog spatial "United States Armed Forces Recruiting, enlistment, etc.".
- catalog spatial "United States".
- catalog subject "355.2/23/097309048 21".
- catalog subject "Advertising United States Evaluation.".
- catalog subject "UB323 .D44 2003".
- catalog title "Is military advertising effective? : an estimation methodology and applications to recruiting in the 1980s and 90s / James N. Dertouzos, Steven Garber.".
- catalog type "text".