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catalog abstract ""The Agent in the Agency is a book about popular culture and the role it plays in people's lives and in American society. The first section of the book, on theoretical concerns, deals with the meanings of the terms "popular" and "culture," with how cultures vary, and with the impact popular culture has on our personalities. It discusses a number of ways of analyzing popular culture texts and then considers the relationship between popular culture and political cultures and other social groups." "The second section of the book contains analyses of topics such as the Superbowl, the sitcom Frasier, Bloopers, and everyday rites and rituals. The title of the book comes from a chapter that offers an extended ethnography the author made of two advertising agencies - one in London in 1973 and one in San Francisco 25 years later. The book also contains a discussion of the author's travails in writing his dissertation on the comic strip Li'l Abner and concludes with some thoughts about surviving Survivor and other popular culture crazes."--Jacket.".
catalog contributor b12898862.
catalog coverage "United States Social life and customs 1971-".
catalog created "c2003.".
catalog date "2003".
catalog date "c2003.".
catalog dateCopyrighted "c2003.".
catalog description ""The Agent in the Agency is a book about popular culture and the role it plays in people's lives and in American society. The first section of the book, on theoretical concerns, deals with the meanings of the terms "popular" and "culture," with how cultures vary, and with the impact popular culture has on our personalities. It discusses a number of ways of analyzing popular culture texts and then considers the relationship between popular culture and political cultures and other social groups." "The second section of the book contains analyses of topics such as the Superbowl, the sitcom Frasier, Bloopers, and everyday rites and rituals. The title of the book comes from a chapter that offers an extended ethnography the author made of two advertising agencies - one in London in 1973 and one in San Francisco 25 years later. The book also contains a discussion of the author's travails in writing his dissertation on the comic strip Li'l Abner and concludes with some thoughts about surviving Survivor and other popular culture crazes."--Jacket.".
catalog description "Includes bibliographical references (p. 147-160) and index.".
catalog description "Theoretical Concerns -- How Did You Become Yourself? -- How Do We Become Ourselves? -- Repetition Compulsion -- The Meanings of the Term Popular -- The Meanings of the Term Culture -- Falling Off the Map: How Cultures Differ -- An Average American's Typical Day of Media Usage -- The Impact of Popular Culture on Personality -- On the Power of Metaphor: It's All in the Game -- On the Power of Identification With Symbolic Heroes, Heroines, and Celebrities -- Mimesis or Imitation -- Mimetic Desire -- Models We Imitate -- The Power of Images and Style -- The Power of Information -- The Power of Stories -- The Power of Spectacles: The Super Bowl -- How Concepts Are Defined and How They Affect Us -- The Power of Music -- The Power of Groups -- Political Cultures -- Taste Cultures -- Postmodernism and Popular Culture -- Applications -- Speculations on a Spectacle: The Super Bowl -- A Confession From an Ex-Sportswriter -- A Defamiliarized Perspective on Super Bowl XXXII: A Report From a Martian Anthropologist to the Martian Public -- Linguistic Analysis -- A Marxist Perspective on the Super Bowl -- The Super Bowl as a Sign System: A Semiotic Perspective -- Psychoanalytic Perspectives on the Super Bowl -- Sociological Aspects of the Super Bowl -- Conclusions: A Point After -- Frasier: A 20th-Century Fool -- Why We Laugh -- What Makes Us Laugh -- Applying the Technique to "The Good Son" -- Bloopers: What They Are and What They Mean -- Kinds of Bloopers -- Why We Laugh at Bloopers -- Bloopers as a Form of Liberation.".
catalog extent "xii, 164 p. ;".
catalog hasFormat "Agent in the agency.".
catalog identifier "1572734949 (alk. paper)".
catalog identifier "1572734957 (pbk. : alk. paper)".
catalog isFormatOf "Agent in the agency.".
catalog isPartOf "Hampton Press communication series. Popular culture".
catalog issued "2003".
catalog issued "c2003.".
catalog language "eng".
catalog publisher "Cresskill, N.J. : Hampton Press,".
catalog relation "Agent in the agency.".
catalog spatial "United States Social life and customs 1971-".
catalog spatial "United States.".
catalog subject "306/.0973 21".
catalog subject "E169.04 B465 2003".
catalog subject "Mass media United States.".
catalog subject "Popular culture United States.".
catalog tableOfContents "Theoretical Concerns -- How Did You Become Yourself? -- How Do We Become Ourselves? -- Repetition Compulsion -- The Meanings of the Term Popular -- The Meanings of the Term Culture -- Falling Off the Map: How Cultures Differ -- An Average American's Typical Day of Media Usage -- The Impact of Popular Culture on Personality -- On the Power of Metaphor: It's All in the Game -- On the Power of Identification With Symbolic Heroes, Heroines, and Celebrities -- Mimesis or Imitation -- Mimetic Desire -- Models We Imitate -- The Power of Images and Style -- The Power of Information -- The Power of Stories -- The Power of Spectacles: The Super Bowl -- How Concepts Are Defined and How They Affect Us -- The Power of Music -- The Power of Groups -- Political Cultures -- Taste Cultures -- Postmodernism and Popular Culture -- Applications -- Speculations on a Spectacle: The Super Bowl -- A Confession From an Ex-Sportswriter -- A Defamiliarized Perspective on Super Bowl XXXII: A Report From a Martian Anthropologist to the Martian Public -- Linguistic Analysis -- A Marxist Perspective on the Super Bowl -- The Super Bowl as a Sign System: A Semiotic Perspective -- Psychoanalytic Perspectives on the Super Bowl -- Sociological Aspects of the Super Bowl -- Conclusions: A Point After -- Frasier: A 20th-Century Fool -- Why We Laugh -- What Makes Us Laugh -- Applying the Technique to "The Good Son" -- Bloopers: What They Are and What They Mean -- Kinds of Bloopers -- Why We Laugh at Bloopers -- Bloopers as a Form of Liberation.".
catalog title "The agent in the agency : media, popular culture, and everyday life in America / Arthur Asa Berger.".
catalog type "text".