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- catalog contributor b12923607.
- catalog coverage "India Rural conditions.".
- catalog created "2002.".
- catalog date "2002".
- catalog date "2002.".
- catalog dateCopyrighted "2002.".
- catalog description "1. Rural Marketing: Opportunities and Challenges -- 2. The Rural Consumer -- 3. Researching Rural Markets -- 4. Value Offering -- 5. Communicating in the Rural Market Landscape -- 6. Communication: Language and Culture -- 7. Operationalising Communication Strategy: Issues and Approaches in Media -- 8. Retailer as a Route to the Rural Market -- 9. Haats and Melas -- 10. A Competitive Strategy for Rural Markets.".
- catalog description "Includes bibliographical references (p. [191]-196).".
- catalog extent "196 p. :".
- catalog identifier "076199565X".
- catalog identifier "0761995668 (pbk.)".
- catalog issued "2002".
- catalog issued "2002.".
- catalog language "eng".
- catalog publisher "New Delhi ; Thousand Oaks, Calif. : Response Books,".
- catalog spatial "India Rural conditions.".
- catalog spatial "India.".
- catalog subject "658.8/7/00954091734 21".
- catalog subject "Consumer behavior India.".
- catalog subject "HF5415.12.I5 V45 2002".
- catalog subject "Marketing India.".
- catalog tableOfContents "1. Rural Marketing: Opportunities and Challenges -- 2. The Rural Consumer -- 3. Researching Rural Markets -- 4. Value Offering -- 5. Communicating in the Rural Market Landscape -- 6. Communication: Language and Culture -- 7. Operationalising Communication Strategy: Issues and Approaches in Media -- 8. Retailer as a Route to the Rural Market -- 9. Haats and Melas -- 10. A Competitive Strategy for Rural Markets.".
- catalog title "Rural marketing : targeting the non-urban consumer / Sanal Kumar Velayudhan.".
- catalog type "text".