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- catalog abstract ""It's the great debate again: who's winning, college sports or higher education? For anyone passionate to settle that score, Football U. presents a new direction - that maybe its time for the two sides to shake hands and call a truce." "Toma argues that football underscores the collegiate ideal, and highlights the unique forms in which some institutions express that ideal. He's trying to heal an old wound - the separation of town and gown. Spectator sports do this in part, he believes, by creating a "national brand" that adds distinctiveness to otherwise commonplace campuses. "Teams and games," he writes, "provide a convenient vehicle through which external constituents relate to institutions and thus identify with them - coming to think of the institutions as their own."" "Football U. may just breathe life into an old cliche: it's not whether you win or lose, but how you play the game."--Jacket.".
- catalog contributor b12925480.
- catalog created "c2003.".
- catalog date "2003".
- catalog date "c2003.".
- catalog dateCopyrighted "c2003.".
- catalog description ""It's the great debate again: who's winning, college sports or higher education? For anyone passionate to settle that score, Football U. presents a new direction - that maybe its time for the two sides to shake hands and call a truce."".
- catalog description ""Toma argues that football underscores the collegiate ideal, and highlights the unique forms in which some institutions express that ideal. He's trying to heal an old wound - the separation of town and gown. Spectator sports do this in part, he believes, by creating a "national brand" that adds distinctiveness to otherwise commonplace campuses. "Teams and games," he writes, "provide a convenient vehicle through which external constituents relate to institutions and thus identify with them - coming to think of the institutions as their own."" "Football U. may just breathe life into an old cliche: it's not whether you win or lose, but how you play the game."--Jacket.".
- catalog description "Includes bibliographical references and index.".
- catalog description "The name of the game: spectator sports in institution building -- The college try: the collegiate ideal and the landscape of intercollegiate athletics -- School colors: the forms of institutional culture -- Team spirit: community and the substance of institutional culture -- League standings: the university as national brand -- Home games: local involvement in the life of the American university -- Loyal fans: institutional identification at state U. -- The football school: institutional image and brand equity -- Homecoming weekend: motivating institutional advancement -- Amateur ideals and commercial realities: understanding the American university and the future of college sports.".
- catalog extent "ix, 292 p. :".
- catalog hasFormat "Football U.".
- catalog identifier "0472112996 (alk. paper)".
- catalog isFormatOf "Football U.".
- catalog issued "2003".
- catalog issued "c2003.".
- catalog language "eng".
- catalog publisher "Ann Arbor : University of Michigan Press,".
- catalog relation "Football U.".
- catalog spatial "United States".
- catalog spatial "United States.".
- catalog subject "796.332/63/0973 21".
- catalog subject "College sports Social aspects United States.".
- catalog subject "Football Social aspects United States.".
- catalog subject "GV959.5 .T66 2003".
- catalog subject "Universities and colleges United States Administration.".
- catalog tableOfContents "The name of the game: spectator sports in institution building -- The college try: the collegiate ideal and the landscape of intercollegiate athletics -- School colors: the forms of institutional culture -- Team spirit: community and the substance of institutional culture -- League standings: the university as national brand -- Home games: local involvement in the life of the American university -- Loyal fans: institutional identification at state U. -- The football school: institutional image and brand equity -- Homecoming weekend: motivating institutional advancement -- Amateur ideals and commercial realities: understanding the American university and the future of college sports.".
- catalog title "Football U. : spectator sports in the life of the American university / J. Douglas Toma.".
- catalog type "text".