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catalog alternative "Road to the White House two thousand four".
catalog contributor b12940504.
catalog coverage "United States Politics and government 2001-".
catalog coverage "United States Politics and government 2001-2009.".
catalog created "c2004.".
catalog date "2004".
catalog date "c2004.".
catalog dateCopyrighted "c2004.".
catalog description "Contrasts in the 2000 Republican and Democratic Party Platforms 173 -- The Mediated Convention: Theater and News 174 -- Box 5-2 Minor Party Conventions 178 -- Assessing the Convention's Impact 179 -- Characteristics of the Nominees 182 -- Part III The Presidential Campaign -- 6 Organization, Strategy, and Tactics 193 -- Running the Campaign 197 -- Transitioning to Government 200 -- Strategic Objectives 201 -- Designing a Basic Appeal 202 -- Creating a Leadership Image 204 -- Dealing with Incumbency 207 -- Building a Winning Geographic Coalition 208 -- Box 6-1 An Incumbency Balance Sheet 209 -- Tactical Considerations 212 -- Reaching Voters 212 -- Orchestrating the Campaign 213 -- Targeting Messages 215 -- Timing Appeals 216 -- Turning Out Voters 216 -- 7 Media Politics 225 -- Traditional Coverage: Hard News 228 -- The Bad News Syndrome 230 -- The Story Line 232 --".
catalog description "Impact of the News Media 234 -- Nontraditional Coverage: Soft News 235 -- Presidential Debates 237 -- Preparation 240 -- Strategy and Tactics 241 -- Evaluation and Impact 242 -- Campaign Advertising 245 -- Techniques and Timing 246 -- Targeting 249 -- Images and Messages 249 -- Box 7-1 The Air Wars of 2000: Advertising Strategies 253 -- The Cumulative Impact of the Media 257 -- Part IV The Election -- 8 Understanding Presidential Elections 269 -- Predicting Presidential Elections 270 -- Formal Models 270 -- Public Opinion Polls 272 -- Television Forecasts 276 -- Interpreting the Election 278 -- Models of Voting Behavior 279 -- 1952-1956: The Impact of Personality 280 -- 1960-1972: The Increasing Importance of Issues 281 -- 1976-1996: The Evaluation of Performance 282 -- 2000: The Anticipation of Future Performance 289 -- Converting Electoral Choice into Public Policy 291 --".
catalog description "Includes bibliographical references and index.".
catalog description "Part I The Electoral Arena -- 1 Presidential Selection: A Historical Overview 3 -- The Creation of the Electoral College 4 -- The Development of Nominating Systems 6 -- The Evolution of the General Election 13 -- The 2000 Presidential Election Controversy 17 -- The Legal Challenges 17 -- The Public Relations Campaign 20 -- The Politics of Electoral College Voting 23 -- 2 Campaign Finance 32 -- The Costs of Campaigning 33 -- The Sources of Support 36 -- Finance Legislation 38 -- Box 2-1 Exploiting the Soft Money Loophole 41 -- Box 2-2 Contribution Limits (before and after McCain-Feingold) 43 -- The Impact of the Law 44 -- Revenue 44 -- Box 2-3 The Well-Funded Candidate's Dilemma: To Accept or Reject Government Funds 50 -- Box 2-4 The Money Race for the 2000 Nomination 51 -- Expenditures 53 -- Competition Between Parties and Their Candidates 56 -- Money and Electoral Success 57 -- 3".
catalog description "The Political Environment 65 -- Turnout 66 -- The Expansion of Suffrage 68 -- Other Influences on Turnout 71 -- Box 3-1 Registering to Vote 72 -- Turnout and Partisanship 76 -- The Partisan Basis of Politics 77 -- A Model of the U.S. Voter 77 -- A More Refined Theory of Voting 79 -- Partisan Voting Patterns 80 -- Partisan Deviations 81 -- The Social Basis of Politics 83 -- The New Deal Realignment 83 -- Evolving Political Coalitions 85 -- The Future of the Parties 92 -- Part II The Nomination -- 4 The Race for Delegates 103 -- Reforming the Nomination Process 104 -- Democratic Rules, 1968-1980 104 -- Box 4-1 The Iowa Caucus: How It Works 107 -- Democratic Rules, 1981-Present 108 -- Republican Rules 110 -- The Legality of Party Rules 111 -- The Impact of the Rules Changes 114 -- Turnout 114 -- Representation 115 -- Party Organization and Leadership 116 --".
catalog description "The President's Imprecise Mandate 291 -- Party Platforms, Campaign Pledges, and the New Agenda 293 -- Expectations and Performance 293 -- The Electoral Coalition and Governing 294 -- Personality Politics and Presidential Leadership 295 -- 9 Reforming the Electoral System 306 -- Modifying Recent Changes 307 -- Party Rules 307 -- Finance Laws 312 -- News Media Coverage 315 -- Enhancing Electoral Choice 317 -- Turnout 317 -- Electoral Reform 320 -- The Electoral College 321 -- Appendix A Results of Presidential Elections, 1900-2000 336 -- Appendix B 2000 Electoral and Popular Vote Summary 338 -- Appendix C 2000 Electoral Vote Distribution 340 -- Appendix D Tentative Democratic Caucus and Primary Schedule, January-March 2004 341 -- Appendix E Republican and Democratic Party Conventions and Nominees, 1900-2004 342.".
catalog description "Winners and Losers 117 -- Campaigning for Delegates 118 -- Basic Strategic Guidelines 118 -- Box 4-2 The Air Wars of 2000: The Nominations 128 -- The Non-Front-Runner Strategy: Stepping-Stones to Prominence 136 -- Box 4-3 Non-Front-Runner Strategies in 2000 137 -- Other Non-Front-Runner Approaches: Using the Campaign as a Pulpit 142 -- The Front-Runner Strategy: Amassing Delegates 143 -- Box 4-4 Front-Runner Strategies in 2000 144 -- 5 Spring Interregnum: Consolidating Victory and Posturing for the Election 159 -- The Noncompetitive Phase of the Nomination Campaign 159 -- Image Repair 159 -- Repositioning and Reprioritizing the Issues 161 -- Healing Partisan Discord 162 -- The Prelude to the Conventions 162 -- National Nominating Conventions 164 -- The Tradition 164 -- The Official Proceedings 166 -- Intra- and Interparty Disputes 170 -- Convention Strategies and Tactics 172 -- Box 5-1".
catalog extent "xx, 364 p. :".
catalog identifier "0534614256".
catalog issued "2004".
catalog issued "c2004.".
catalog language "eng".
catalog publisher "Belmont, Calif. : Thomson Wadsworth,".
catalog spatial "United States Politics and government 2001-".
catalog spatial "United States Politics and government 2001-2009.".
catalog spatial "United States".
catalog spatial "United States.".
catalog subject "JK526 2004 .W29 2004".
catalog subject "Political campaigns United States.".
catalog subject "Presidents United States Election.".
catalog tableOfContents "Contrasts in the 2000 Republican and Democratic Party Platforms 173 -- The Mediated Convention: Theater and News 174 -- Box 5-2 Minor Party Conventions 178 -- Assessing the Convention's Impact 179 -- Characteristics of the Nominees 182 -- Part III The Presidential Campaign -- 6 Organization, Strategy, and Tactics 193 -- Running the Campaign 197 -- Transitioning to Government 200 -- Strategic Objectives 201 -- Designing a Basic Appeal 202 -- Creating a Leadership Image 204 -- Dealing with Incumbency 207 -- Building a Winning Geographic Coalition 208 -- Box 6-1 An Incumbency Balance Sheet 209 -- Tactical Considerations 212 -- Reaching Voters 212 -- Orchestrating the Campaign 213 -- Targeting Messages 215 -- Timing Appeals 216 -- Turning Out Voters 216 -- 7 Media Politics 225 -- Traditional Coverage: Hard News 228 -- The Bad News Syndrome 230 -- The Story Line 232 --".
catalog tableOfContents "Impact of the News Media 234 -- Nontraditional Coverage: Soft News 235 -- Presidential Debates 237 -- Preparation 240 -- Strategy and Tactics 241 -- Evaluation and Impact 242 -- Campaign Advertising 245 -- Techniques and Timing 246 -- Targeting 249 -- Images and Messages 249 -- Box 7-1 The Air Wars of 2000: Advertising Strategies 253 -- The Cumulative Impact of the Media 257 -- Part IV The Election -- 8 Understanding Presidential Elections 269 -- Predicting Presidential Elections 270 -- Formal Models 270 -- Public Opinion Polls 272 -- Television Forecasts 276 -- Interpreting the Election 278 -- Models of Voting Behavior 279 -- 1952-1956: The Impact of Personality 280 -- 1960-1972: The Increasing Importance of Issues 281 -- 1976-1996: The Evaluation of Performance 282 -- 2000: The Anticipation of Future Performance 289 -- Converting Electoral Choice into Public Policy 291 --".
catalog tableOfContents "Part I The Electoral Arena -- 1 Presidential Selection: A Historical Overview 3 -- The Creation of the Electoral College 4 -- The Development of Nominating Systems 6 -- The Evolution of the General Election 13 -- The 2000 Presidential Election Controversy 17 -- The Legal Challenges 17 -- The Public Relations Campaign 20 -- The Politics of Electoral College Voting 23 -- 2 Campaign Finance 32 -- The Costs of Campaigning 33 -- The Sources of Support 36 -- Finance Legislation 38 -- Box 2-1 Exploiting the Soft Money Loophole 41 -- Box 2-2 Contribution Limits (before and after McCain-Feingold) 43 -- The Impact of the Law 44 -- Revenue 44 -- Box 2-3 The Well-Funded Candidate's Dilemma: To Accept or Reject Government Funds 50 -- Box 2-4 The Money Race for the 2000 Nomination 51 -- Expenditures 53 -- Competition Between Parties and Their Candidates 56 -- Money and Electoral Success 57 -- 3".
catalog tableOfContents "The Political Environment 65 -- Turnout 66 -- The Expansion of Suffrage 68 -- Other Influences on Turnout 71 -- Box 3-1 Registering to Vote 72 -- Turnout and Partisanship 76 -- The Partisan Basis of Politics 77 -- A Model of the U.S. Voter 77 -- A More Refined Theory of Voting 79 -- Partisan Voting Patterns 80 -- Partisan Deviations 81 -- The Social Basis of Politics 83 -- The New Deal Realignment 83 -- Evolving Political Coalitions 85 -- The Future of the Parties 92 -- Part II The Nomination -- 4 The Race for Delegates 103 -- Reforming the Nomination Process 104 -- Democratic Rules, 1968-1980 104 -- Box 4-1 The Iowa Caucus: How It Works 107 -- Democratic Rules, 1981-Present 108 -- Republican Rules 110 -- The Legality of Party Rules 111 -- The Impact of the Rules Changes 114 -- Turnout 114 -- Representation 115 -- Party Organization and Leadership 116 --".
catalog tableOfContents "The President's Imprecise Mandate 291 -- Party Platforms, Campaign Pledges, and the New Agenda 293 -- Expectations and Performance 293 -- The Electoral Coalition and Governing 294 -- Personality Politics and Presidential Leadership 295 -- 9 Reforming the Electoral System 306 -- Modifying Recent Changes 307 -- Party Rules 307 -- Finance Laws 312 -- News Media Coverage 315 -- Enhancing Electoral Choice 317 -- Turnout 317 -- Electoral Reform 320 -- The Electoral College 321 -- Appendix A Results of Presidential Elections, 1900-2000 336 -- Appendix B 2000 Electoral and Popular Vote Summary 338 -- Appendix C 2000 Electoral Vote Distribution 340 -- Appendix D Tentative Democratic Caucus and Primary Schedule, January-March 2004 341 -- Appendix E Republican and Democratic Party Conventions and Nominees, 1900-2004 342.".
catalog tableOfContents "Winners and Losers 117 -- Campaigning for Delegates 118 -- Basic Strategic Guidelines 118 -- Box 4-2 The Air Wars of 2000: The Nominations 128 -- The Non-Front-Runner Strategy: Stepping-Stones to Prominence 136 -- Box 4-3 Non-Front-Runner Strategies in 2000 137 -- Other Non-Front-Runner Approaches: Using the Campaign as a Pulpit 142 -- The Front-Runner Strategy: Amassing Delegates 143 -- Box 4-4 Front-Runner Strategies in 2000 144 -- 5 Spring Interregnum: Consolidating Victory and Posturing for the Election 159 -- The Noncompetitive Phase of the Nomination Campaign 159 -- Image Repair 159 -- Repositioning and Reprioritizing the Issues 161 -- Healing Partisan Discord 162 -- The Prelude to the Conventions 162 -- National Nominating Conventions 164 -- The Tradition 164 -- The Official Proceedings 166 -- Intra- and Interparty Disputes 170 -- Convention Strategies and Tactics 172 -- Box 5-1".
catalog title "Road to the White House two thousand four".
catalog title "The road to the White House, 2004 : the politics of presidential elections / Stephen J. Wayne".
catalog type "text".