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- catalog abstract "The central thesis of this paper: customers select products primarily for the outcomes those products enable them to achieve. We do not buy products so much as we hire them to do jobs for us. If marketers and engineers can understand how and why customers hire products and services to do various jobs that need to get done in their lives, they can segment markets more meaningfully, find exciting opportunities to differentiate, develop much more commanding brands, and create exciting new growth markets.".
- catalog contributor b12943719.
- catalog contributor b12943720.
- catalog contributor b12943721.
- catalog created "c2001.".
- catalog date "2001".
- catalog date "c2001.".
- catalog dateCopyrighted "c2001.".
- catalog description "Includes bibliographical references.".
- catalog description "The central thesis of this paper: customers select products primarily for the outcomes those products enable them to achieve. We do not buy products so much as we hire them to do jobs for us. If marketers and engineers can understand how and why customers hire products and services to do various jobs that need to get done in their lives, they can segment markets more meaningfully, find exciting opportunities to differentiate, develop much more commanding brands, and create exciting new growth markets.".
- catalog extent "15 p. :".
- catalog isPartOf "Working paper (Harvard Business School. Division of Research) ; 02-025.".
- catalog isPartOf "Working paper / Division of Research, Harvard Business School ; 02-025".
- catalog issued "2001".
- catalog issued "c2001.".
- catalog language "eng".
- catalog publisher "[Boston] : Division of Research, Harvard Business School,".
- catalog title "Getting the innovation job done : matching the right new product with the right market / Clayton Christensen, David Sundahl.".
- catalog type "text".