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- catalog contributor b12943753.
- catalog created "c2002.".
- catalog date "2002".
- catalog date "c2002.".
- catalog dateCopyrighted "c2002.".
- catalog description "Communication theory ; Linear model of communication ; Process of adoption, process of diffusion ; Cognitive theory ; Attitudes ; Social value groups ; Business ethics ; Advertising and mass manipulation, truth-telling ; Taste and decency ; Bribery and extortion ; Environmantal influences on marketing communications ; FCB matrix : Rossiter-Percy grid ; Branding ; B2b communications ; Ecommerce ; Key account management (KAM) ; Corporate reputaion/identity/image ; Internet strategies ; Sales promotion ; Video conferencing ; Mobile phones ; Sponsorship ; Exhibitions, packaging and field marketing.".
- catalog description "Includes bibliographical references and index.".
- catalog extent "xxi, 790 p. :".
- catalog hasFormat "Marketing communications.".
- catalog identifier "0273655000 (pbk.)".
- catalog isFormatOf "Marketing communications.".
- catalog issued "2002".
- catalog issued "c2002.".
- catalog language "eng".
- catalog publisher "Harlow, England ; New York : Prentice Hall,".
- catalog relation "Marketing communications.".
- catalog subject "658.8/02 21".
- catalog subject "Communication in marketing.".
- catalog subject "HF5415.123 .F55 2001".
- catalog subject "Marketing channels.".
- catalog subject "Sales promotion.".
- catalog tableOfContents "Communication theory ; Linear model of communication ; Process of adoption, process of diffusion ; Cognitive theory ; Attitudes ; Social value groups ; Business ethics ; Advertising and mass manipulation, truth-telling ; Taste and decency ; Bribery and extortion ; Environmantal influences on marketing communications ; FCB matrix : Rossiter-Percy grid ; Branding ; B2b communications ; Ecommerce ; Key account management (KAM) ; Corporate reputaion/identity/image ; Internet strategies ; Sales promotion ; Video conferencing ; Mobile phones ; Sponsorship ; Exhibitions, packaging and field marketing.".
- catalog title "Marketing communications : contexts, strategies, and applications / Chris Fill.".
- catalog type "text".