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- catalog contributor b12943767.
- catalog contributor b12943768.
- catalog created "c2002.".
- catalog date "2002".
- catalog date "c2002.".
- catalog dateCopyrighted "c2002.".
- catalog description "Includes bibliographical references and index.".
- catalog extent "xvii, 234 p. :".
- catalog identifier "0658001442".
- catalog issued "2002".
- catalog issued "c2002.".
- catalog language "eng".
- catalog publisher "Chicago : McGraw-Hill,".
- catalog subject "658.8/12 21".
- catalog subject "Consumer satisfaction.".
- catalog subject "HF5415.335 .N39 2002".
- catalog subject "Marketing.".
- catalog title "Customer chemistry : how to keep the customers you want-- and say "good-bye" to the ones you don't / Mary Naylor and Susan Greco.".
- catalog type "text".