Matches in Harvard for { <http://id.lib.harvard.edu/aleph/009184669/catalog> ?p ?o. }
Showing items 1 to 23 of
23
with 100 items per page.
- catalog abstract ""Business Expectations proposes that by viewing business practices as an alchemical process that moves a product along a continuum from magic (an idea) toward gold (a tangible product), business leaders can make better decisions and increase their odds of successful market introduction."--Jacket.".
- catalog contributor b12943803.
- catalog contributor b12943804.
- catalog created "c2002.".
- catalog date "2002".
- catalog date "c2002.".
- catalog dateCopyrighted "c2002.".
- catalog description ""Business Expectations proposes that by viewing business practices as an alchemical process that moves a product along a continuum from magic (an idea) toward gold (a tangible product), business leaders can make better decisions and increase their odds of successful market introduction."--Jacket.".
- catalog description "Includes bibliographical references (p. 237-238) and index.".
- catalog description "Proposition -- Alchemy-Technology Continuum -- Magic versus Technology -- The Continuum -- Relevance -- Product Lifecycle -- Caveat Emptor (Let the Buyer Beware!) -- A Matter of Life and Death -- Life and Death in the Continuum -- Relevance -- Customer Behavior -- The Next New Thing -- Individual Behavior -- Population Behavior -- Money Matters -- Rules of the Game -- Watched or Seen -- Value -- Alchemy of Entrepreneurship -- Basic Principles -- Winners -- Losers -- Undecided -- Two Cents Worth -- Getting Unstuck -- A Sticky Situation -- Sticking and the Continuum -- Getting Creative -- Research and Development -- Optical Communications -- Analysis -- Marketing -- Wireless World -- Analysis -- The Corporation -- Competitive Landscape -- In the Trenches -- Analysis -- Vision Maintenance -- Making Better Business Decisions -- Role of Leadership -- Misconceptions of the New Economy -- Company-Driver Scenarios -- Future Shock.".
- catalog extent "xi, 244 p. :".
- catalog identifier "0471208345 (cloth : alk. paper)".
- catalog issued "2002".
- catalog issued "c2002.".
- catalog language "eng".
- catalog publisher "New York : J. Wiley,".
- catalog subject "658.8/4 21".
- catalog subject "Electronic commerce.".
- catalog subject "HF5548.32 .B464 2002".
- catalog subject "Information technology.".
- catalog tableOfContents "Proposition -- Alchemy-Technology Continuum -- Magic versus Technology -- The Continuum -- Relevance -- Product Lifecycle -- Caveat Emptor (Let the Buyer Beware!) -- A Matter of Life and Death -- Life and Death in the Continuum -- Relevance -- Customer Behavior -- The Next New Thing -- Individual Behavior -- Population Behavior -- Money Matters -- Rules of the Game -- Watched or Seen -- Value -- Alchemy of Entrepreneurship -- Basic Principles -- Winners -- Losers -- Undecided -- Two Cents Worth -- Getting Unstuck -- A Sticky Situation -- Sticking and the Continuum -- Getting Creative -- Research and Development -- Optical Communications -- Analysis -- Marketing -- Wireless World -- Analysis -- The Corporation -- Competitive Landscape -- In the Trenches -- Analysis -- Vision Maintenance -- Making Better Business Decisions -- Role of Leadership -- Misconceptions of the New Economy -- Company-Driver Scenarios -- Future Shock.".
- catalog title "Business expectations : are you using technology to its fullest? / Bryan Bergeron, Jeffrey Blander.".
- catalog type "text".