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- catalog contributor b12943868.
- catalog created "c2002.".
- catalog date "2002".
- catalog date "c2002.".
- catalog dateCopyrighted "c2002.".
- catalog description "Includes index.".
- catalog description "Introduction / Jean-Marie Dru -- Seven Disruption Stories -- 1. America, the Disruptive Brand / Cindy Scott and Tom Carroll -- 2. Disruptive Organizations / Anne Charbonneau -- 3. Disrupting Marketing Conventions / David Hackworthy and Ian Leslie -- 4. First Impressions / Neil Dawson -- 5. State of the Art / John Hunt and Marie Jamieson -- 6. Workshops / John Hunt and Marie Jamieson -- 7. Tools / Fiona Clancy -- 8. Disruption across Disciplines / Gavin Hilton and Alastair Maclean -- 9. Street-Level Disruptions / Anna, Johan, Claes and and friends -- 10. Tactile Disruptions / Louis Gavin -- 11. Disruption On-line / Heather Albrecht, Neil Lawrence and Paul Worboy -- 12. Disruption, Interruption, Permission / Laurie Coots -- 13. Disruptive Media Planning / Monica Karo -- 14. Disruption in Political Advertising / Trevor Beattie and Rob Alexander -- 15. Disruption in Emerging Markets / Gavin Heron and Sandip Mahapatra -- 16. Luxury of Disruption / Adam Stagliano -- 17. Insights / Richard Monturo -- 18. Connections / Nick McLean -- 19. New Business Model / Robert Birge and Damian O'Malley -- Conclusion / Jean-Marie Dru.".
- catalog extent "304 p. :".
- catalog hasFormat "Beyond disruption.".
- catalog identifier "0471218995".
- catalog isFormatOf "Beyond disruption.".
- catalog issued "2002".
- catalog issued "c2002.".
- catalog language "eng".
- catalog publisher "New York : [Great Britain] : Wiley,".
- catalog relation "Beyond disruption.".
- catalog subject "659.1 21".
- catalog subject "Advertising.".
- catalog subject "HF5823 .D72 2002".
- catalog subject "Marketing.".
- catalog tableOfContents "Introduction / Jean-Marie Dru -- Seven Disruption Stories -- 1. America, the Disruptive Brand / Cindy Scott and Tom Carroll -- 2. Disruptive Organizations / Anne Charbonneau -- 3. Disrupting Marketing Conventions / David Hackworthy and Ian Leslie -- 4. First Impressions / Neil Dawson -- 5. State of the Art / John Hunt and Marie Jamieson -- 6. Workshops / John Hunt and Marie Jamieson -- 7. Tools / Fiona Clancy -- 8. Disruption across Disciplines / Gavin Hilton and Alastair Maclean -- 9. Street-Level Disruptions / Anna, Johan, Claes and and friends -- 10. Tactile Disruptions / Louis Gavin -- 11. Disruption On-line / Heather Albrecht, Neil Lawrence and Paul Worboy -- 12. Disruption, Interruption, Permission / Laurie Coots -- 13. Disruptive Media Planning / Monica Karo -- 14. Disruption in Political Advertising / Trevor Beattie and Rob Alexander -- 15. Disruption in Emerging Markets / Gavin Heron and Sandip Mahapatra -- 16. Luxury of Disruption / Adam Stagliano -- 17. Insights / Richard Monturo -- 18. Connections / Nick McLean -- 19. New Business Model / Robert Birge and Damian O'Malley -- Conclusion / Jean-Marie Dru.".
- catalog title "Beyond disruption : changing the rules in the marketplace / a collaborative work by Jean-Marie Dru and business partners.".
- catalog type "text".