Matches in Harvard for { <http://id.lib.harvard.edu/aleph/009184713/catalog> ?p ?o. }
Showing items 1 to 22 of
22
with 100 items per page.
- catalog contributor b12943889.
- catalog contributor b12943890.
- catalog created "2002.".
- catalog date "2002".
- catalog date "2002.".
- catalog dateCopyrighted "2002.".
- catalog description "Includes bibliographical references and index.".
- catalog description "pt. I. Value of Relationships. 1. Understanding Buyer-Seller Relationships. 2. Systematic Approach to Buyer-Seller Relationships. 3. Discovering the Economics of Customer Relationships. 4. Customer Loyalty and the Effect on Business Economics -- pt. II. Preconditions for Building Successful Relationships. 5. Understanding the Driving Forces of Customer Relationships. 6. Supplier Relationship Levels -- Consequences and Contents. 7. Relationships in Different Environments -- pt. III. Relationship Marketing Strategies. 8. Individualised Approach to Relationships. 9. Generic Relationship Marketing Strategies. 10. Risks and Benefits of Relationships. 11. Cases.".
- catalog extent "371 p. :".
- catalog identifier "3540431616 (alk. paper)".
- catalog issued "2002".
- catalog issued "2002.".
- catalog language "eng".
- catalog publisher "New York : Springer,".
- catalog subject "658.8/12 21".
- catalog subject "Customer relations.".
- catalog subject "HF5415.55 .H68 2002".
- catalog subject "Relationship marketing.".
- catalog subject "Strategic planning.".
- catalog tableOfContents "pt. I. Value of Relationships. 1. Understanding Buyer-Seller Relationships. 2. Systematic Approach to Buyer-Seller Relationships. 3. Discovering the Economics of Customer Relationships. 4. Customer Loyalty and the Effect on Business Economics -- pt. II. Preconditions for Building Successful Relationships. 5. Understanding the Driving Forces of Customer Relationships. 6. Supplier Relationship Levels -- Consequences and Contents. 7. Relationships in Different Environments -- pt. III. Relationship Marketing Strategies. 8. Individualised Approach to Relationships. 9. Generic Relationship Marketing Strategies. 10. Risks and Benefits of Relationships. 11. Cases.".
- catalog title "Strategic relationship marketing / Søren Hougaard, Mogens Bjerre.".
- catalog type "text".