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- catalog abstract "Air transport consultant Holloway, arguing that the air transport industry has evolved to the point where it is simply another service provider, presents advice on how to properly run an airline. Relying heavily on services management literature, research in strategic management, and work in brand management; he links together how these fields address concerns in integrating strategy, marketing, human resources management, and operations.".
- catalog contributor b12944044.
- catalog created "c2002.".
- catalog date "2002".
- catalog date "c2002.".
- catalog dateCopyrighted "c2002.".
- catalog description "1. Strategic Service Management: What is Meant by 'Strategic'? -- 2. Competitive Advantage -- 3. Competitive Scope and the Service Concept -- 4. Designing the Service-Price Offer.".
- catalog description "Air transport consultant Holloway, arguing that the air transport industry has evolved to the point where it is simply another service provider, presents advice on how to properly run an airline. Relying heavily on services management literature, research in strategic management, and work in brand management; he links together how these fields address concerns in integrating strategy, marketing, human resources management, and operations.".
- catalog description "Includes bibliographical references (p. 403-421) and index.".
- catalog extent "xvi, 436 p. :".
- catalog hasFormat "Airlines.".
- catalog identifier "0754615588".
- catalog isFormatOf "Airlines.".
- catalog issued "2002".
- catalog issued "c2002.".
- catalog language "eng".
- catalog publisher "Aldershot, Hants, England ; Burlington, VT, USA : Ashgate,".
- catalog relation "Airlines.".
- catalog subject "387.7/068 21".
- catalog subject "Airlines Management.".
- catalog subject "HE9781 .H646 2002".
- catalog subject "Success in business.".
- catalog tableOfContents "1. Strategic Service Management: What is Meant by 'Strategic'? -- 2. Competitive Advantage -- 3. Competitive Scope and the Service Concept -- 4. Designing the Service-Price Offer.".
- catalog title "Airlines : managing to make money / Stephen Holloway.".
- catalog type "text".