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- catalog abstract "CD-ROM contains: Original recordings of radio commercials.".
- catalog contributor b12944121.
- catalog created "c2002.".
- catalog date "2002".
- catalog date "c2002.".
- catalog dateCopyrighted "c2002.".
- catalog description "CD-ROM contains: Original recordings of radio commercials.".
- catalog description "IBM PC or compatible computer; CD-ROM drive; Windows 95 or later; Audio software (e.g. Windows Media Player, Real Audio).".
- catalog description "Includes bibliographical references (p. [199]) and index.".
- catalog description "When advertising first got funny. -- Piels Beer: the fresh and timelyh humor of Bob and Ray. -- Contadina tomato past: Stan Freberg takes comedy seriously. -- Bell Brand Potato Chips: Mal Sharpe's interviews are fresh, crisp, and yummy. -- Blue Nun wine: Stiller and Meara give a product a personality. -- Time magazine: Dick and Bert showcase fanatical devotion. -- Laughing cow cheese: Joy Golden writes the way people really talk. -- Molson beer: Anne Winn and Garrett Brown understand good timing. -- Motel 6: the Richards group leaves a litht on for the brand. -- Ortho antstop fire ant killer: radio savant goes straight for the announcer. -- Have you heard the latest? The fundamentals of radio's future.".
- catalog extent "xxiii, 212 p. ;".
- catalog identifier "0471202185 (cloth : alk. paper)".
- catalog issued "2002".
- catalog issued "c2002.".
- catalog language "eng".
- catalog publisher "New York : Wiley,".
- catalog requires "IBM PC or compatible computer; CD-ROM drive; Windows 95 or later; Audio software (e.g. Windows Media Player, Real Audio).".
- catalog subject "659.14/2/0973 21".
- catalog subject "Broadcast advertising.".
- catalog subject "HF6146.B74 O16 2002".
- catalog subject "Humor in advertising.".
- catalog subject "Wit and humor in advertising.".
- catalog tableOfContents "When advertising first got funny. -- Piels Beer: the fresh and timelyh humor of Bob and Ray. -- Contadina tomato past: Stan Freberg takes comedy seriously. -- Bell Brand Potato Chips: Mal Sharpe's interviews are fresh, crisp, and yummy. -- Blue Nun wine: Stiller and Meara give a product a personality. -- Time magazine: Dick and Bert showcase fanatical devotion. -- Laughing cow cheese: Joy Golden writes the way people really talk. -- Molson beer: Anne Winn and Garrett Brown understand good timing. -- Motel 6: the Richards group leaves a litht on for the brand. -- Ortho antstop fire ant killer: radio savant goes straight for the announcer. -- Have you heard the latest? The fundamentals of radio's future.".
- catalog title "And now a few laughs from our sponsor : the best of fifty years of radio commercials / Larry Oakner.".
- catalog type "CD-ROMs.".
- catalog type "text".