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- catalog contributor b12944130.
- catalog created "2002.".
- catalog date "2002".
- catalog date "2002.".
- catalog dateCopyrighted "2002.".
- catalog description "1. A brand is a friend -- 2. Understanding the language of branding -- 3. The brand management process: an overview -- 4. Understanding the customer -- 5. Understanding the competition -- 6. Brand design -- 7. Brand Identity standards and systems -- 8. Driving the consumer from brand awareness to brand insistence -- 9. Brand advertising -- 10. Non-traditional marketing approaches that work -- 11. Brand building on the Internet -- 12. Developing a brand-building organization -- 13. Integrated brand marketing -- 14. Creating the total brand experience -- 15. Brand extension -- 16. Global branding -- 17. Brand research -- 18. Brand equity measurement -- 19. How organization age and size affect brand management issues -- 20. Legal issues in brand management -- 21. Common brand problems -- 22. Keys to success in brand building: a summary -- 23. Brand management and marketing resources -- 24. Brand audits -- Brand management quiz.".
- catalog description "Includes bibliographical references and index.".
- catalog extent "xv, 320 p. ;".
- catalog identifier "0749436999".
- catalog issued "2002".
- catalog issued "2002.".
- catalog language "eng".
- catalog publisher "London : Kogan Page,".
- catalog subject "658.827 21".
- catalog subject "Brand name products Marketing Management.".
- catalog subject "Branding (Marketing) Management.".
- catalog subject "HF5415.15 .V3 2002".
- catalog tableOfContents "1. A brand is a friend -- 2. Understanding the language of branding -- 3. The brand management process: an overview -- 4. Understanding the customer -- 5. Understanding the competition -- 6. Brand design -- 7. Brand Identity standards and systems -- 8. Driving the consumer from brand awareness to brand insistence -- 9. Brand advertising -- 10. Non-traditional marketing approaches that work -- 11. Brand building on the Internet -- 12. Developing a brand-building organization -- 13. Integrated brand marketing -- 14. Creating the total brand experience -- 15. Brand extension -- 16. Global branding -- 17. Brand research -- 18. Brand equity measurement -- 19. How organization age and size affect brand management issues -- 20. Legal issues in brand management -- 21. Common brand problems -- 22. Keys to success in brand building: a summary -- 23. Brand management and marketing resources -- 24. Brand audits -- Brand management quiz.".
- catalog title "The brand management checklist : proven tools and techniques for creating winning brands / Brad VanAuken.".
- catalog type "text".