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• catalog contributor b12944141.
• catalog created "c2002.".
• catalog date "2002".
• catalog date "c2002.".
• catalog dateCopyrighted "c2002.".
• catalog description "1. Your credibility -- It's absolute and definite (maybe) -- A few definitions -- Why is this important to me? -- A short true-false quiz -- Reality and perception -- The numbers control us -- Will the auditors protect us? -- I thought this was a math book -- 2. Figures never lie, but liars figure -- It's absolute and definite (maybe), part II -- Is "actual" actually "actual"? -- Accounting basics -- The chart of accounts -- Debits and credits -- Journals and double entry -- The two-phase transaction -- Sales and expenses -- Revenue, sales, and income -- It's an accrual, accrual world -- 3. Making a (financial) statement -- How are we doing? -- The balance sheet -- The income statement -- Fiscal years -- 4. Organizations, measurement, and standards -- How are you doing? -- What are we, anyway? -- Different purposes, different rulers -- Percentage of what? -- The pitfalls of precision -- Why are we looking here? -- The unseen costs of saving money -- ".
• catalog description "Can we really measure advertising costs? -- 8. Strategy : breakeven and profitability -- Profit is why we're here -- Sales and profits -- Breaking even -- Fixed costs and profitability -- Must everything break even? -- 9. Cash -- Cash flow -- Source and use of funds -- Sources of funds -- Application of funds -- Receivables and payables : A/R and A/P -- Cash flows and cash gaps -- Net present value -- 10. Budgets -- What is a budget? -- Basis for budgets : last year, percentage, or zero? -- The fantasy factor -- Cost fudge and revenue cotton candy -- Don't just divide by 12 -- Revenues and strategy -- 11. Just look at the "sadistics" -- Mean stuff and deviations -- That average just moved! -- A few final words -- Appendix A.A summary of nonmagic formulae -- Operations formulas -- Profitability formulas -- Financial ratios -- Marketing ratios -- Appendix B. Sample chart of accounts.".
• catalog description "Too high? Too low? What standard? -- 5. An economics excursion -- Economics, science, markets, and demand -- Utility is not just gas -- The economists' curves -- Marketing and elasticity -- 6. Pricing and profitability -- Pricing : theory and practice -- A true-false quiz on pricing -- What a "price" really is -- There's more than price involved in price -- A small digression on quality -- Price versus cost -- Markups and breakeven -- Sensitive pricing for profit -- Marginal revenue -- What is the company's objective? -- Pricing policies you should have -- Pricing of services -- 7. Costs and profitability -- Costs, real and imagined -- Variable, fixed, and somewhere in between -- Cost allocation -- Why a toilet seat costs $600 -- Direct and indirect costs, or, over whose head? -- Is overhead a burden? -- Sunk and avoidable costs -- Out-of-pocket costs -- Marginal costs -- Inventory and stockturn -- LIFO and FIFO -- A cost control fallacy -- Fun with depreciation and amortization -- ".
• catalog extent "x, 128 p. :".
• catalog identifier "0761916326 (alk. paper)".
• catalog issued "2002".
• catalog issued "c2002.".
• catalog language "eng".
• catalog publisher "Thousand Oaks, Calif. : Sage Publications,".
• catalog subject "658/.001/51 21".
• catalog subject "HF5415 .W364 2002".
• catalog subject "Marketing Mathematics.".
• catalog tableOfContents "1. Your credibility -- It's absolute and definite (maybe) -- A few definitions -- Why is this important to me? -- A short true-false quiz -- Reality and perception -- The numbers control us -- Will the auditors protect us? -- I thought this was a math book -- 2. Figures never lie, but liars figure -- It's absolute and definite (maybe), part II -- Is "actual" actually "actual"? -- Accounting basics -- The chart of accounts -- Debits and credits -- Journals and double entry -- The two-phase transaction -- Sales and expenses -- Revenue, sales, and income -- It's an accrual, accrual world -- 3. Making a (financial) statement -- How are we doing? -- The balance sheet -- The income statement -- Fiscal years -- 4. Organizations, measurement, and standards -- How are you doing? -- What are we, anyway? -- Different purposes, different rulers -- Percentage of what? -- The pitfalls of precision -- Why are we looking here? -- The unseen costs of saving money -- ".
• catalog tableOfContents "Can we really measure advertising costs? -- 8. Strategy : breakeven and profitability -- Profit is why we're here -- Sales and profits -- Breaking even -- Fixed costs and profitability -- Must everything break even? -- 9. Cash -- Cash flow -- Source and use of funds -- Sources of funds -- Application of funds -- Receivables and payables : A/R and A/P -- Cash flows and cash gaps -- Net present value -- 10. Budgets -- What is a budget? -- Basis for budgets : last year, percentage, or zero? -- The fantasy factor -- Cost fudge and revenue cotton candy -- Don't just divide by 12 -- Revenues and strategy -- 11. Just look at the "sadistics" -- Mean stuff and deviations -- That average just moved! -- A few final words -- Appendix A.A summary of nonmagic formulae -- Operations formulas -- Profitability formulas -- Financial ratios -- Marketing ratios -- Appendix B. Sample chart of accounts.".
• catalog tableOfContents "Too high? Too low? What standard? -- 5. An economics excursion -- Economics, science, markets, and demand -- Utility is not just gas -- The economists' curves -- Marketing and elasticity -- 6. Pricing and profitability -- Pricing : theory and practice -- A true-false quiz on pricing -- What a "price" really is -- There's more than price involved in price -- A small digression on quality -- Price versus cost -- Markups and breakeven -- Sensitive pricing for profit -- Marginal revenue -- What is the company's objective? -- Pricing policies you should have -- Pricing of services -- 7. Costs and profitability -- Costs, real and imagined -- Variable, fixed, and somewhere in between -- Cost allocation -- Why a toilet seat costs $600 -- Direct and indirect costs, or, over whose head? -- Is overhead a burden? -- Sunk and avoidable costs -- Out-of-pocket costs -- Marginal costs -- Inventory and stockturn -- LIFO and FIFO -- A cost control fallacy -- Fun with depreciation and amortization -- ".
• catalog title "Survival math for marketers / Peter C. Weiglin.".
• catalog type "text".