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- catalog contributor b12944143.
- catalog created "2002.".
- catalog date "2002".
- catalog date "2002.".
- catalog dateCopyrighted "2002.".
- catalog description "Evolution of Web-Based International Marketing : Patterns Exhibited by Danish Companies / Morten Rask -- Online Auctions : The Emerging New Electronic Agora / Tobias Luhrig, Nikhilesh Dholakia -- Part III. Frameworks for Understanding Online Marketing -- Building Loyalty to Online Stores through Design of Store Attributes / Ruby Roy [and others] -- Shopping on the Net : From the Real World to a Mirror World / Solveig Wikstrom, Camilla Carlell, Maria Frostling-Henningsson -- Advertising on the Net : What Works and Why / Ruby Roy Dholakia, David R. Fortin -- Part IV. Special Problems and Opportunities of Online Marketing -- Acceptance-Oriented Design of Web Sites / Andreas Mevenkamp and Martin Kerner -- Internet-Based Surveys : a Suitable Data Collection Method for Empirical Research? / Wolfgang Bandilla and Peter Hauptmanns -- Virtual Communities as an Instrument of Internet Marketing / Stephan Bennemann and Jesko Schroder --".
- catalog description "Includes bibliographical references (p. [287]-306) and index.".
- catalog description "Online Marketing : An Introduction to the E-Commerce Revolution / Nikhilesh Dholakia, Wolfgang Fritz, Ruby Roy Dholakia, Norbert Mundorf -- Part I. Impact of the Internet on Marketing -- Markets and Marketing in the Information Age / Nikhilesh Dholakia, Ruby Roy Dholakia -- Internet and Electronic Markets : An Economic Framework for Understanding Market-Shaping Infrastructures / Nikhilesh Dholakia, Ruby Roy Dholakia, Myung-Ho Park -- Electronic Commerce and the Transformation of Marketing / Nikhilesh Dholakia, Ruby Roy Dholakia, Martin Laub -- Part II. Online Marketing across the World -- Internet-Based Marketing in Germany : A Comparative Study of the Media, Banks, and Insurance Sectors / Wolfgang Fritz, Martin Kerner -- Traditional Retailing and Electronic Commerce on the Internet / Wolfgang Fritz -- The Internet as a Grocery Store : Observations from Sweden / Solveig Wikstrom, Maria Frostling-Henningsson --".
- catalog description "Privacy Concerns in Electronic Markets : a Framework / Nikhilesh Dholakia and Detlev Zwick -- The Webs and the Web-Nots : Access Issues in the Age of Internet-Based Commerce / Nikhilesh Dholakia -- Part V. Internet and the Transformation of Organizations -- E-Business Strategies : American and German Approaches Compared / Detlev Zwick, Nikhilesh Dholakia, and Norbert Mundorf -- Virtual Classrooms in the New Economy : Global Education through the Internet / Norbert Mundorf [and others].".
- catalog extent "xiv, 316 p. :".
- catalog identifier "1567204074 (alk. paper)".
- catalog issued "2002".
- catalog issued "2002.".
- catalog language "eng".
- catalog publisher "Westport, Conn. : Quorum Books,".
- catalog subject "658.8/4 21".
- catalog subject "Electronic commerce.".
- catalog subject "Globalization.".
- catalog subject "HF5548.32 .G557 2002".
- catalog subject "Internet marketing.".
- catalog tableOfContents "Evolution of Web-Based International Marketing : Patterns Exhibited by Danish Companies / Morten Rask -- Online Auctions : The Emerging New Electronic Agora / Tobias Luhrig, Nikhilesh Dholakia -- Part III. Frameworks for Understanding Online Marketing -- Building Loyalty to Online Stores through Design of Store Attributes / Ruby Roy [and others] -- Shopping on the Net : From the Real World to a Mirror World / Solveig Wikstrom, Camilla Carlell, Maria Frostling-Henningsson -- Advertising on the Net : What Works and Why / Ruby Roy Dholakia, David R. Fortin -- Part IV. Special Problems and Opportunities of Online Marketing -- Acceptance-Oriented Design of Web Sites / Andreas Mevenkamp and Martin Kerner -- Internet-Based Surveys : a Suitable Data Collection Method for Empirical Research? / Wolfgang Bandilla and Peter Hauptmanns -- Virtual Communities as an Instrument of Internet Marketing / Stephan Bennemann and Jesko Schroder --".
- catalog tableOfContents "Online Marketing : An Introduction to the E-Commerce Revolution / Nikhilesh Dholakia, Wolfgang Fritz, Ruby Roy Dholakia, Norbert Mundorf -- Part I. Impact of the Internet on Marketing -- Markets and Marketing in the Information Age / Nikhilesh Dholakia, Ruby Roy Dholakia -- Internet and Electronic Markets : An Economic Framework for Understanding Market-Shaping Infrastructures / Nikhilesh Dholakia, Ruby Roy Dholakia, Myung-Ho Park -- Electronic Commerce and the Transformation of Marketing / Nikhilesh Dholakia, Ruby Roy Dholakia, Martin Laub -- Part II. Online Marketing across the World -- Internet-Based Marketing in Germany : A Comparative Study of the Media, Banks, and Insurance Sectors / Wolfgang Fritz, Martin Kerner -- Traditional Retailing and Electronic Commerce on the Internet / Wolfgang Fritz -- The Internet as a Grocery Store : Observations from Sweden / Solveig Wikstrom, Maria Frostling-Henningsson --".
- catalog tableOfContents "Privacy Concerns in Electronic Markets : a Framework / Nikhilesh Dholakia and Detlev Zwick -- The Webs and the Web-Nots : Access Issues in the Age of Internet-Based Commerce / Nikhilesh Dholakia -- Part V. Internet and the Transformation of Organizations -- E-Business Strategies : American and German Approaches Compared / Detlev Zwick, Nikhilesh Dholakia, and Norbert Mundorf -- Virtual Classrooms in the New Economy : Global Education through the Internet / Norbert Mundorf [and others].".
- catalog title "Global e-commerce and online marketing : watching the evolution / edited by Nikhilesh Dholakia ... [et al.].".
- catalog type "Aufsatzsammlung. swd".
- catalog type "text".