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- catalog contributor b12944202.
- catalog contributor b12944203.
- catalog created "c2002.".
- catalog date "2002".
- catalog date "c2002.".
- catalog dateCopyrighted "c2002.".
- catalog extent "xxi, 295 p. :".
- catalog identifier "0060081988".
- catalog issued "2002".
- catalog issued "c2002.".
- catalog language "eng".
- catalog publisher "New York : HarperBusiness,".
- catalog subject "659 21".
- catalog subject "Advertising.".
- catalog subject "Brand name products.".
- catalog subject "HF5823 .R642 2002".
- catalog subject "Public relations.".
- catalog title "The fall of advertising and the rise of PR / Al Ries and Laura Ries.".
- catalog type "text".