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- catalog abstract ""Sixty Trends in Sixty Minutes shows marketers how to recognize and profit from nascent trends and also provides practical solutions for marketers in need of a quick fix. It offers proven strategies for exploiting current trends in everyday marketing situations, and present case studies of brand phenomena like Starbucks and Madonna that explore the creative ways in which forward-thinking individuals have successfully exploited trends that they understood well before anyone else. Hill dissects a rapidly changing world into useful parts with humor, foresight, and purpose, making this book an essential read not only for marketers but for consumers who want to understand the forces at work in the marketplace."--Jacket.".
- catalog contributor b12944347.
- catalog created "c2002.".
- catalog date "2002".
- catalog date "c2002.".
- catalog dateCopyrighted "c2002.".
- catalog description ""Sixty Trends in Sixty Minutes shows marketers how to recognize and profit from nascent trends and also provides practical solutions for marketers in need of a quick fix. It offers proven strategies for exploiting current trends in everyday marketing situations, and present case studies of brand phenomena like Starbucks and Madonna that explore the creative ways in which forward-thinking individuals have successfully exploited trends that they understood well before anyone else. Hill dissects a rapidly changing world into useful parts with humor, foresight, and purpose, making this book an essential read not only for marketers but for consumers who want to understand the forces at work in the marketplace."--Jacket.".
- catalog description "Includes bibliographical references (p. 241-273) and index.".
- catalog description "Is purple the next black? -- The trendmeister hall of fame -- Fads, fashion and history -- Economic and geopolitical trends -- Technology trends -- Societal trends -- Consumer trends -- Business trends -- Workplace trends -- Trendblasting -- Final thoughts.".
- catalog extent "v, 282 p. :".
- catalog identifier "0471225800".
- catalog issued "2002".
- catalog issued "c2002.".
- catalog language "eng".
- catalog publisher "New York : John Wiley,".
- catalog subject "658.4/0335 21".
- catalog subject "Business forecasting.".
- catalog subject "Fads Forecasting.".
- catalog subject "HD30.27 .H55 2002".
- catalog subject "New products.".
- catalog subject "Trend analysis.".
- catalog tableOfContents "Is purple the next black? -- The trendmeister hall of fame -- Fads, fashion and history -- Economic and geopolitical trends -- Technology trends -- Societal trends -- Consumer trends -- Business trends -- Workplace trends -- Trendblasting -- Final thoughts.".
- catalog title "Sixty trends in sixty minutes / Sam Hill.".
- catalog type "text".