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- catalog contributor b12944355.
- catalog contributor b12944356.
- catalog created "c2002.".
- catalog date "2002".
- catalog date "c2002.".
- catalog dateCopyrighted "c2002.".
- catalog description "Greetings, fellow deviants -- From freak to chic -- From chic to bleak -- The abolition of context and the post-information age -- Schwinns to cyberspace -- Words without meeting -- Art--a trap with no exit -- Science and the death of objective reality -- Seeing and believing, war and more -- The deviant economy -- Corporate cultures--deviant and otherwise -- The understanding and care of the deviant consumer -- Deviant marketing for deviant markets -- The deviant product -- The deviant brand -- The deviant's toolbox -- Making deviance work for you.".
- catalog description "Includes bibliographical references (p. 279-294) and index.".
- catalog extent "xxvii, 305 p. ;".
- catalog identifier "0609609580 (Hardcover)".
- catalog issued "2002".
- catalog issued "c2002.".
- catalog language "eng".
- catalog publisher "New York : Crown Business,".
- catalog subject "658 21".
- catalog subject "Business forecasting.".
- catalog subject "HF5415 .M38 2002".
- catalog subject "Marketing.".
- catalog subject "New products Marketing.".
- catalog subject "Originality Economic aspects.".
- catalog subject "Technological innovations Economic aspects.".
- catalog tableOfContents "Greetings, fellow deviants -- From freak to chic -- From chic to bleak -- The abolition of context and the post-information age -- Schwinns to cyberspace -- Words without meeting -- Art--a trap with no exit -- Science and the death of objective reality -- Seeing and believing, war and more -- The deviant economy -- Corporate cultures--deviant and otherwise -- The understanding and care of the deviant consumer -- Deviant marketing for deviant markets -- The deviant product -- The deviant brand -- The deviant's toolbox -- Making deviance work for you.".
- catalog title "The deviant's advantage : how fringe ideas create mass markets / Ryan Mathews and Watts Wacker.".
- catalog type "text".