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- catalog abstract ""Written for advertisers, marketers, sales executives, and business owners who want to thrive in an increasingly competitive marketplace, The Power of Cult Branding is the ultimate guide to creating a loyal core of repeat customers and winning the positioning battle without blowing a fortune on advertising."--Jacket.".
- catalog contributor b12944511.
- catalog contributor b12944512.
- catalog created "2002.".
- catalog date "2002".
- catalog date "2002.".
- catalog dateCopyrighted "2002.".
- catalog description ""Written for advertisers, marketers, sales executives, and business owners who want to thrive in an increasingly competitive marketplace, The Power of Cult Branding is the ultimate guide to creating a loyal core of repeat customers and winning the positioning battle without blowing a fortune on advertising."--Jacket.".
- catalog description "Includes bibliographical references (p. 161-169) and index.".
- catalog description "Introduction: Our Search for the Secrets to Brand Loyalty -- Rule 1. Consumers Want to Be Part of a Group That's Different. Oprah Winfrey. Apple Computer. Volkswagen. Linux. Jimmy Buffett -- Rule 2. Cult Brand Inventors Show Daring and Determination. Star Trek. Oprah Winfrey. World Wrestling Entertainment. Harley-Davidson. Volkswagen -- Rule 3. Cult Brands Sell Lifestyles. Jimmy Buffett. Linux. Vans. Apple Computer -- Rule 4. Listen to the Choir and Create Cult Bran Evangelists! Star Trek. Vans. Jimmy Buffett. Apple Computer. Volkswagen. World Wrestling Entertainment. Linux -- Rule 5. Cult Brands Always Create Customer Communities. Harley-Davidson. Star Trek. Jimmy Buffett. World Wrestling Entertainment. Apple Computer. Vans.".
- catalog extent "xliv, 178 p. :".
- catalog identifier "0761536949 :".
- catalog issued "2002".
- catalog issued "2002.".
- catalog language "eng".
- catalog publisher "Roseville, Calif. : Prima,".
- catalog subject "658.8/27 21".
- catalog subject "Brand name products.".
- catalog subject "Branding (Marketing)".
- catalog subject "HD69.B7 R34 2002".
- catalog tableOfContents "Introduction: Our Search for the Secrets to Brand Loyalty -- Rule 1. Consumers Want to Be Part of a Group That's Different. Oprah Winfrey. Apple Computer. Volkswagen. Linux. Jimmy Buffett -- Rule 2. Cult Brand Inventors Show Daring and Determination. Star Trek. Oprah Winfrey. World Wrestling Entertainment. Harley-Davidson. Volkswagen -- Rule 3. Cult Brands Sell Lifestyles. Jimmy Buffett. Linux. Vans. Apple Computer -- Rule 4. Listen to the Choir and Create Cult Bran Evangelists! Star Trek. Vans. Jimmy Buffett. Apple Computer. Volkswagen. World Wrestling Entertainment. Linux -- Rule 5. Cult Brands Always Create Customer Communities. Harley-Davidson. Star Trek. Jimmy Buffett. World Wrestling Entertainment. Apple Computer. Vans.".
- catalog title "The power of cult branding : how 9 magnetic brands turned customers into loyal followers (and yours can, too!) / Matthew W. Ragas, Bolivar J. Bueno.".
- catalog type "text".