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• catalog abstract ""Almost two decades after it emerged as an essential business tool, competitive intelligence is still finding its way. Despite its recognized importance, companies struggle to acquire the kind of intelligence they need and measure its effectiveness and value. This book provides essential tools for selecting the right kind of CI and assessing its contributions to a company's financial performance."--Jacket.".
• catalog alternative "Competitive intelligence".
• catalog contributor b12944534.
• catalog contributor b12944535.
• catalog created "2002.".
• catalog date "2002".
• catalog date "2002.".
• catalog dateCopyrighted "2002.".
• catalog description ""Almost two decades after it emerged as an essential business tool, competitive intelligence is still finding its way. Despite its recognized importance, companies struggle to acquire the kind of intelligence they need and measure its effectiveness and value. This book provides essential tools for selecting the right kind of CI and assessing its contributions to a company's financial performance."--Jacket.".
• catalog description "Competitive environment -- Products and services you produce -- Companies you face -- Marketplace dynamics -- Scoring -- Do regular and forward-looking reviews -- Note -- What kinds of intelligence efforts should your competitors be mounting against you? Competitive environment -- Products and services produced -- Companies they face -- Production and supply chain issues -- Marketplace dynamics -- Scoring -- Do regular and forward-looking reviews -- Note -- What sources of data on your company should you first include in your defensive program? Your own CI program -- Analytical framework -- What kinds of data should you be protecting? -- What to protect : caveats -- Choosing the right measurements for the defensive CI program you are managing.".
• catalog description "Includes bibliographical references (p. [239]-246) and index.".
• catalog description "Need for CI -- Do regular and forward-looking reviews -- Notes -- Where should you look for raw data for active competitive intelligence? Typical sources of raw data -- Appendix: looking at sources of raw data -- Notes -- How and when should you deliver -- Active intelligence results? -- How is CI made available now? -- How should CI be made available? -- Notes -- Untangling the problems of metrics in CI. Quantitative efforts in a qualitative world -- Direct measurements versus indirect (substitute) measurements -- Measuring process and end product impact -- Notes -- Choosing the right measurements for the active CI you are using. Master list of CI measures -- Specific measurement tools for specific situations -- Notes -- Defensive competitive intelligence. Defensive CI. The essence of a defensive CI program -- Key issues involved in setting up and running a defensive CI program -- Notes -- Is your firm in a competitive environment that demands a defensive CI program? -- ".
• catalog description "Overview. Introduction. To whom do CI teams report? -- What are their job functions or areas of analysis? -- Who uses CI most significantly in decision making? -- Which departments produce the majority of CI requests? -- Notes -- Does CI Impact the bottom line? Where are we starting from? -- Typical efforts to measure CI effectiveness -- Composite CI unit mission statement -- Why even try to measure CI? -- Notes -- Two significant categories of competitive intelligence. Active -- Defensive -- Notes -- Active competitive intelligence. Active CI : the four divisions -- Four divisions : an overview -- Common elements -- Critical differences -- Conflict and cooperation among those involved with these four divisions -- Appendix: Processes related to competitive intelligence : shadowing, reverse engineering, benchmarking, and crisis management -- Notes -- Which types of active competitive intelligence should you be using? -- The competitive environment and the intelligence divisions -- ".
• catalog extent "xi, 253 p. :".
• catalog identifier "1567205054 (alk. paper)".
• catalog issued "2002".
• catalog issued "2002.".
• catalog language "eng".
• catalog publisher "Westport, Conn. : Quorum Books,".
• catalog subject "658.4/7 21".
• catalog subject "Business intelligence.".
• catalog subject "HD38.7 .M385 2002".
• catalog tableOfContents "Competitive environment -- Products and services you produce -- Companies you face -- Marketplace dynamics -- Scoring -- Do regular and forward-looking reviews -- Note -- What kinds of intelligence efforts should your competitors be mounting against you? Competitive environment -- Products and services produced -- Companies they face -- Production and supply chain issues -- Marketplace dynamics -- Scoring -- Do regular and forward-looking reviews -- Note -- What sources of data on your company should you first include in your defensive program? Your own CI program -- Analytical framework -- What kinds of data should you be protecting? -- What to protect : caveats -- Choosing the right measurements for the defensive CI program you are managing.".
• catalog tableOfContents "Need for CI -- Do regular and forward-looking reviews -- Notes -- Where should you look for raw data for active competitive intelligence? Typical sources of raw data -- Appendix: looking at sources of raw data -- Notes -- How and when should you deliver -- Active intelligence results? -- How is CI made available now? -- How should CI be made available? -- Notes -- Untangling the problems of metrics in CI. Quantitative efforts in a qualitative world -- Direct measurements versus indirect (substitute) measurements -- Measuring process and end product impact -- Notes -- Choosing the right measurements for the active CI you are using. Master list of CI measures -- Specific measurement tools for specific situations -- Notes -- Defensive competitive intelligence. Defensive CI. The essence of a defensive CI program -- Key issues involved in setting up and running a defensive CI program -- Notes -- Is your firm in a competitive environment that demands a defensive CI program? -- ".
• catalog tableOfContents "Overview. Introduction. To whom do CI teams report? -- What are their job functions or areas of analysis? -- Who uses CI most significantly in decision making? -- Which departments produce the majority of CI requests? -- Notes -- Does CI Impact the bottom line? Where are we starting from? -- Typical efforts to measure CI effectiveness -- Composite CI unit mission statement -- Why even try to measure CI? -- Notes -- Two significant categories of competitive intelligence. Active -- Defensive -- Notes -- Active competitive intelligence. Active CI : the four divisions -- Four divisions : an overview -- Common elements -- Critical differences -- Conflict and cooperation among those involved with these four divisions -- Appendix: Processes related to competitive intelligence : shadowing, reverse engineering, benchmarking, and crisis management -- Notes -- Which types of active competitive intelligence should you be using? -- The competitive environment and the intelligence divisions -- ".
• catalog title "Bottom line competitive intelligence / John J. McGonagle, Carolyn M. Vella.".
• catalog title "Competitive intelligence".
• catalog type "text".