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• catalog contributor b12944576.
• catalog created "c2000".
• catalog date "2000".
• catalog date "c2000".
• catalog dateCopyrighted "c2000".
• catalog description "Development of measures to assess customer perceived value in a business-to-business context / Jozée Lapierre -- Methods of country risk assessment for international market-entry decision / Joshua B. Levy and Eunsang Yoon -- Judgmental heuristics in overseas vendor search and evaluation : a proposed model of importer buying behavior / Neng Liang and Rodney L. Stump -- Research on business-to-business barter in Australia / Peter W. Liesch and Dawn Birch -- Hungarian tender buyers : some results of an empirical research study / Tibor Mandják and Judit Simon -- Business marketing as "politics" : identifying and managing political buying situations / K.E. Kristian Möller -- Portfolio of supplier-customer relationships / Robert Salle, Bernard Cova, and Catherine Pardo -- Ingredient branding : perspectives and problems of brand development in business to business enduser relations / Konstantin Theile and Wolfgang Burr --".
• catalog description "Getting better at sensemaking : introduction / Arch G. Woodside -- Competence-based business processes within industrial networks : a theoretical and empirical analysis / Kimmo Alajoutsijärvi and Henrikki Tikkanen -- Studies on industrial marketing change processes-- a theoretical review and suggestive framework / Per Andersson -- Management of the market research client/agency relationship / Ross Brennan -- Qualitative methods in business studies / Torben Damgaard, Per V. Freytag, and Per Darmer -- Negotiating international industrial projects : MNCS versus emerging markets / Pervez N. Ghauri -- Global integration of marketing and R & D : IMB's Haifa research laboratory and its "WebCutter" technology / Mel Horwitch [and others] -- Using case studies for theory testing in business-to-business research : the development of a more rigorous case study methodology / Wesley J. Johnston, Mark P. Leach, and Annie H. Liu --".
• catalog description "Integration of qualitative and quantitative research approaches in business-to-business marketing / Gerhard A. Wührer and Thomas Werani.".
• catalog extent "xix, 489 p. :".
• catalog identifier "0762306335".
• catalog isPartOf "Advances in business marketing & purchasing 1069-0964 ; v. 9.".
• catalog isPartOf "Advances in business marketing and purchasing, 1069-0964 ; v. 9".
• catalog issued "2000".
• catalog issued "c2000".
• catalog language "eng".
• catalog publisher "Stamford, Conn. : JAI Press,".
• catalog subject "HF5410 .A2623 v.9 2000".
• catalog subject "Marketing.".
• catalog subject "Perception.".
• catalog tableOfContents "Development of measures to assess customer perceived value in a business-to-business context / Jozée Lapierre -- Methods of country risk assessment for international market-entry decision / Joshua B. Levy and Eunsang Yoon -- Judgmental heuristics in overseas vendor search and evaluation : a proposed model of importer buying behavior / Neng Liang and Rodney L. Stump -- Research on business-to-business barter in Australia / Peter W. Liesch and Dawn Birch -- Hungarian tender buyers : some results of an empirical research study / Tibor Mandják and Judit Simon -- Business marketing as "politics" : identifying and managing political buying situations / K.E. Kristian Möller -- Portfolio of supplier-customer relationships / Robert Salle, Bernard Cova, and Catherine Pardo -- Ingredient branding : perspectives and problems of brand development in business to business enduser relations / Konstantin Theile and Wolfgang Burr --".
• catalog tableOfContents "Getting better at sensemaking : introduction / Arch G. Woodside -- Competence-based business processes within industrial networks : a theoretical and empirical analysis / Kimmo Alajoutsijärvi and Henrikki Tikkanen -- Studies on industrial marketing change processes-- a theoretical review and suggestive framework / Per Andersson -- Management of the market research client/agency relationship / Ross Brennan -- Qualitative methods in business studies / Torben Damgaard, Per V. Freytag, and Per Darmer -- Negotiating international industrial projects : MNCS versus emerging markets / Pervez N. Ghauri -- Global integration of marketing and R & D : IMB's Haifa research laboratory and its "WebCutter" technology / Mel Horwitch [and others] -- Using case studies for theory testing in business-to-business research : the development of a more rigorous case study methodology / Wesley J. Johnston, Mark P. Leach, and Annie H. Liu --".
• catalog tableOfContents "Integration of qualitative and quantitative research approaches in business-to-business marketing / Gerhard A. Wührer and Thomas Werani.".
• catalog title "Getting better at sensemaking / editor, Arch G. Woodside.".
• catalog type "text".