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- catalog abstract ""Driving Growth Through Innovation will take you behind the scenes to learn the winning methods behind some of the most exciting breakthroughs of our time. You will find out how innovators at Colgate-Palmolive brainstormed a product - Colgate Total - that unseated Crest to become the world's leading toothpaste brand. Learn how Citigroup, the world's largest financial services company, has used its global innovation initiative to generate fifteen to twenty percent of their revenue from products that have been introduced in the previous two years. Witness a highly unconventional, even controversial, focus group that Daimler Chrysler used to design the breakthrough PT Cruiser. Get the true story of how developers at Maytag used their experiences with designing the revolutionary Neptune washer to jumpstart growth in a mature market. And how Dana Corporation consistently elicits two ideas per month per employee with a stunning eighty percent implementation rate."--Jacket.".
- catalog contributor b12944612.
- catalog created "c2002.".
- catalog date "2002".
- catalog date "c2002.".
- catalog dateCopyrighted "c2002.".
- catalog description ""Driving Growth Through Innovation will take you behind the scenes to learn the winning methods behind some of the most exciting breakthroughs of our time. You will find out how innovators at Colgate-Palmolive brainstormed a product - Colgate Total - that unseated Crest to become the world's leading toothpaste brand. Learn how Citigroup, the world's largest financial services company, has used its global innovation initiative to generate fifteen to twenty percent of their revenue from products that have been introduced in the previous two years. Witness a highly unconventional, even controversial, focus group that Daimler Chrysler used to design the breakthrough PT Cruiser.".
- catalog description "Get the true story of how developers at Maytag used their experiences with designing the revolutionary Neptune washer to jumpstart growth in a mature market. And how Dana Corporation consistently elicits two ideas per month per employee with a stunning eighty percent implementation rate."--Jacket.".
- catalog description "Includes bibliographical references (p. 205-218) and index.".
- catalog description "Introduction: What It Takes to Drive Growth -- 21st Century Innovation -- Leading Innovation -- Creating the Culture -- Empowering the Idea Management Process -- Mining the Future -- Fortifying the Idea Factory -- Producing Powerful Products -- Generating Growth Strategies -- Selling New Ideas -- Taking Action in Your Firm.".
- catalog extent "vii, 242 p. :".
- catalog identifier "1576751872".
- catalog issued "2002".
- catalog issued "c2002.".
- catalog language "eng".
- catalog publisher "San Francisco : Berrett-Koehler,".
- catalog spatial "United States".
- catalog subject "658.4/063 21".
- catalog subject "HD45 .T797 2002".
- catalog subject "Technological innovations Management.".
- catalog subject "Technological innovations United States Management Case studies.".
- catalog tableOfContents "Introduction: What It Takes to Drive Growth -- 21st Century Innovation -- Leading Innovation -- Creating the Culture -- Empowering the Idea Management Process -- Mining the Future -- Fortifying the Idea Factory -- Producing Powerful Products -- Generating Growth Strategies -- Selling New Ideas -- Taking Action in Your Firm.".
- catalog title "Driving growth through innovation : how leading firms are transforming their futures / Robert B. Tucker.".
- catalog type "Case studies. fast".
- catalog type "text".