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- catalog contributor b12944761.
- catalog created "c2002.".
- catalog date "2002".
- catalog date "c2002.".
- catalog dateCopyrighted "c2002.".
- catalog description "Includes bibliographical references and index.".
- catalog extent "xi, 148 p. :".
- catalog identifier "1841161098".
- catalog issued "2002".
- catalog issued "c2002.".
- catalog language "eng".
- catalog publisher "Oxfordshire, U.K. : World Advertising Research Center,".
- catalog subject "Advertising Brand name products.".
- catalog subject "Advertising Research.".
- catalog subject "Brand choice.".
- catalog subject "Brand name products Research.".
- catalog title "What is brand equity, anyway? : selected papers on brands and advertising / by Paul Feldwick.".
- catalog type "text".