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- catalog alternative "Lexikon der Marketing-Forschung".
- catalog contributor b12960210.
- catalog contributor b12960211.
- catalog created "c2001.".
- catalog date "2001".
- catalog date "c2001.".
- catalog dateCopyrighted "c2001.".
- catalog extent "253 p. : ill., 1 map ;".
- catalog identifier "3878811713".
- catalog issued "2001".
- catalog issued "c2001.".
- catalog language "ger".
- catalog publisher "Düsseldorf : Verlag Wirtschaft und Finanzen : Verlagsgruppe Handelsblatt,".
- catalog subject "Marketing research Dictionaries German.".
- catalog subject "Marketingforschung Wörterbuch. swd".
- catalog title "Das kleine Lexikon der Marketing-Forschung / Richard Geml, Hermann Lauer.".
- catalog title "Lexikon der Marketing-Forschung".
- catalog type "text".