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- catalog contributor b12962321.
- catalog created "c2002.".
- catalog date "2002".
- catalog date "c2002.".
- catalog dateCopyrighted "c2002.".
- catalog description "Includes bibliographical references and index.".
- catalog description "Putting the customer first--always! -- Strategic planning and marketing -- Marketing as process: quality, service, and customer satisfaction -- Market targeting and the value proposition -- Customer relationship management -- Strategic partnering and network organizations -- Organizational culture and customer orientation -- Developing a customer-oriented, market-driven company -- Implementing the value-delivery concept of marketing strategy.".
- catalog extent "xiii, 320 p. :".
- catalog hasFormat "Market-driven management.".
- catalog identifier "0471236934 (cloth : alk. paper)".
- catalog isFormatOf "Market-driven management.".
- catalog issued "2002".
- catalog issued "c2002.".
- catalog language "eng".
- catalog publisher "New York : Wiley,".
- catalog relation "Market-driven management.".
- catalog subject "658.8/12 21".
- catalog subject "Consumer satisfaction.".
- catalog subject "HF5415.13 .W467 2002".
- catalog subject "Marketing Management.".
- catalog tableOfContents "Putting the customer first--always! -- Strategic planning and marketing -- Marketing as process: quality, service, and customer satisfaction -- Market targeting and the value proposition -- Customer relationship management -- Strategic partnering and network organizations -- Organizational culture and customer orientation -- Developing a customer-oriented, market-driven company -- Implementing the value-delivery concept of marketing strategy.".
- catalog title "Market-driven management : how to define, develop, and deliver customer value / Frederick E. Webster, Jr.".
- catalog type "text".