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- catalog alternative "10 commandments for transforming brands in a consumer democracy".
- catalog alternative "Ten commandments for transforming brands in a consumer democracy".
- catalog contributor b12962337.
- catalog created "c2002.".
- catalog date "2002".
- catalog date "c2002.".
- catalog dateCopyrighted "c2002.".
- catalog description "Includes bibliographical references and index.".
- catalog description "Introduction : citizen brands in a consumer democracy -- Evolve from consumers to people -- Evolve from honesty to trust -- Evolve from product to experience -- Evolve from quality to preference -- Evolve from notoriety to aspiration -- Evolve from identity to personality -- Evolve from function to feel -- Evolve from ubiquity to presence -- Evolve from communication to dialogue -- Evolve from service to relationship -- Conclusion : a final note on citizen brandship.".
- catalog extent "xxxvii, 249 p. :".
- catalog identifier "158115240X".
- catalog issued "2002".
- catalog issued "c2002.".
- catalog language "eng".
- catalog publisher "New York : Allworth Press,".
- catalog subject "658.8/27 21".
- catalog subject "Brand name products.".
- catalog subject "Branding (Marketing)".
- catalog subject "Consumers' preferences.".
- catalog subject "HD69.B7 G6 2002".
- catalog subject "Motivation research (Marketing)".
- catalog tableOfContents "Introduction : citizen brands in a consumer democracy -- Evolve from consumers to people -- Evolve from honesty to trust -- Evolve from product to experience -- Evolve from quality to preference -- Evolve from notoriety to aspiration -- Evolve from identity to personality -- Evolve from function to feel -- Evolve from ubiquity to presence -- Evolve from communication to dialogue -- Evolve from service to relationship -- Conclusion : a final note on citizen brandship.".
- catalog title "10 commandments for transforming brands in a consumer democracy".
- catalog title "Citizen brand : 10 commandments for transforming brands in a consumer democracy / Marc Gobé.".
- catalog title "Ten commandments for transforming brands in a consumer democracy".
- catalog type "text".