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- catalog contributor b12962381.
- catalog created "c2003.".
- catalog date "2003".
- catalog date "c2003.".
- catalog dateCopyrighted "c2003.".
- catalog description "Includes bibliographical references (p. 313-319) and index.".
- catalog extent "viii, 353 p. :".
- catalog identifier "0071409351 (hardcover : alk. paper)".
- catalog issued "2003".
- catalog issued "c2003.".
- catalog language "eng".
- catalog publisher "New York : McGraw-Hill,".
- catalog subject "658.8/12 21".
- catalog subject "Brand name products Marketing Management.".
- catalog subject "Customer loyalty.".
- catalog subject "Customer relations Management.".
- catalog subject "HF5415.5 .U48 2003".
- catalog title "The ultimate CRM handbook : strategies and concepts for building enduring customer loyalty and profitability / John G. Freeland, editor.".
- catalog type "text".