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- catalog alternative "Marketing management".
- catalog contributor b12962427.
- catalog created "c2003.".
- catalog date "2003".
- catalog date "c2003.".
- catalog dateCopyrighted "c2003.".
- catalog description "Includes bibliographical references and index.".
- catalog description "Pt. I. Understanding Marketing Management -- 1. Defining Marketing for the Twenty-First Century -- 2. Adapting Marketing to the New Economy -- 3. Building Customer Satisfaction, Value, and Retention -- Pt. II. Analyzing Marketing Opportunities -- 4. Winning Markets Through Strategic Planning, Implementation, and Control -- 5. Understanding Markets, Market Demand, and the Marketing Environment -- 6. Analyzing Consumer Markets and Buyer Behavior -- 7. Analyzing Business Markets and Buyer Behavior -- 8. Dealing with the Competition -- 9. Identifying Market Segments and Selecting Target Markets -- Pt. III. Making Marketing Decisions -- 10. Developing, Positioning, and Differentiating Products Through the Life Cycle -- 11. Setting Product and Brand Strategy -- 12. Designing and Managing Services -- 13. Designing Pricing Strategies and Programs -- Pt. IV. Managing and Delivering Marketing Programs -- 14. Designing and Managing Value Networks and Marketing Channels -- 15. Managing Retailing, Wholesaling, and Market Logistics -- 16. Designing and Managing Integrated Marketing Communications -- 17. Managing the Sales Force.".
- catalog extent "xx, 363 p. :".
- catalog hasFormat "Framework for marketing management.".
- catalog identifier "0131001175".
- catalog isFormatOf "Framework for marketing management.".
- catalog issued "2003".
- catalog issued "c2003.".
- catalog language "eng".
- catalog publisher "Upper Saddle, NJ : Prentice Hall,".
- catalog relation "Framework for marketing management.".
- catalog subject "658.8 21".
- catalog subject "HF5415.13 .K636 2003".
- catalog subject "Marketing Management.".
- catalog tableOfContents "Pt. I. Understanding Marketing Management -- 1. Defining Marketing for the Twenty-First Century -- 2. Adapting Marketing to the New Economy -- 3. Building Customer Satisfaction, Value, and Retention -- Pt. II. Analyzing Marketing Opportunities -- 4. Winning Markets Through Strategic Planning, Implementation, and Control -- 5. Understanding Markets, Market Demand, and the Marketing Environment -- 6. Analyzing Consumer Markets and Buyer Behavior -- 7. Analyzing Business Markets and Buyer Behavior -- 8. Dealing with the Competition -- 9. Identifying Market Segments and Selecting Target Markets -- Pt. III. Making Marketing Decisions -- 10. Developing, Positioning, and Differentiating Products Through the Life Cycle -- 11. Setting Product and Brand Strategy -- 12. Designing and Managing Services -- 13. Designing Pricing Strategies and Programs -- Pt. IV. Managing and Delivering Marketing Programs -- 14. Designing and Managing Value Networks and Marketing Channels -- 15. Managing Retailing, Wholesaling, and Market Logistics -- 16. Designing and Managing Integrated Marketing Communications -- 17. Managing the Sales Force.".
- catalog title "A framework for marketing management / Philip Kotler.".
- catalog title "Marketing management".
- catalog type "text".