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- catalog contributor b12962495.
- catalog contributor b12962496.
- catalog created "c2003.".
- catalog date "2003".
- catalog date "c2003.".
- catalog dateCopyrighted "c2003.".
- catalog extent "xvii, 120 p. :".
- catalog identifier "0072556641 (alk. paper)".
- catalog isPartOf "McGraw-Hill/Irwin series in marketing".
- catalog issued "2003".
- catalog issued "c2003.".
- catalog language "eng".
- catalog publisher "Boston : McGraw-Hill/Irwin,".
- catalog subject "659.1 21".
- catalog subject "Advertising copy Evaluation.".
- catalog subject "Advertising.".
- catalog subject "HF5823 .W467 2003".
- catalog title "Which ad pulled best? : 40 case histories on how to write and design ads that work / [edited by] Scott C. Purvis, Philip Ward Burton.".
- catalog type "text".