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- catalog alternative "Advertising : principles and practice".
- catalog contributor b12962497.
- catalog contributor b12962498.
- catalog contributor b12962499.
- catalog created "c2003.".
- catalog date "2003".
- catalog date "c2003.".
- catalog dateCopyrighted "c2003.".
- catalog description "Includes bibliographical references and index.".
- catalog extent "xxxii, 599 p. :".
- catalog identifier "0130477222".
- catalog issued "2003".
- catalog issued "c2003.".
- catalog language "eng".
- catalog publisher "Upper Saddle River, N.J. : Prentice Hall,".
- catalog subject "659.1 21".
- catalog subject "Advertising.".
- catalog subject "HF5823 .W455 2003".
- catalog title "Advertising : principles & practice / William Wells, John Burnett, Sandra Morarity.".
- catalog title "Advertising : principles and practice".
- catalog type "text".