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• catalog abstract ""He Complete Guide to Fundraising Management, Second Edition provides a user-friendly road map for fundraising success in a highly competitive philanthropic environment. A practical how-to book tailored specifically to the needs of professional and volunteer fundraisers, it moves beyond theory to address the day-to-day problems faced in these organizations, and offers sound advice and proven solutions. The book and accompanying CD-ROM include all the tools, tips, and techniques you need to make your nonprofit stronger and find the resources you need"--Publisher website (April 2007).".
• catalog contributor b12962520.
• catalog created "c2002.".
• catalog date "2002".
• catalog date "c2002.".
• catalog dateCopyrighted "c2002.".
• catalog description ""He Complete Guide to Fundraising Management, Second Edition provides a user-friendly road map for fundraising success in a highly competitive philanthropic environment. A practical how-to book tailored specifically to the needs of professional and volunteer fundraisers, it moves beyond theory to address the day-to-day problems faced in these organizations, and offers sound advice and proven solutions. The book and accompanying CD-ROM include all the tools, tips, and techniques you need to make your nonprofit stronger and find the resources you need"--Publisher website (April 2007).".
• catalog description "Chapter 1. Five Major Fundraising Principles -- People Give to People ... to Help People -- People Give Relative to Their Means -- Those Closest Must Set the Pace -- Successful Fundraising -- The 80/20 Rule Is Becoming the 90/10 Rule -- The Need for Balance -- Chapter 2. Your Organization and the Not-for-Profit World -- An Overview of the Sector -- Broad Range of Services -- Opportunities and Challenges -- Working Together -- The Importance of Strategic Management -- Be Sure Your Institution Is Worthy of Support -- Chapter 3. Managing the Resource Development Function -- Analysis and Planning -- Effectiveness: Doing the Right Things -- Efficiency: Doing Things Right -- Budgets and Financial Resources -- Fundraising Modes -- Special Issues Related to Small and Large Operations -- Ethics -- Evaluation -- Chapter 4. The Case for Support and Fundraising Materials -- The Case Statement -- The Comprehensive Formal Case Statement -- The Case Statement Process -- ".
• catalog description "Chapter 9. Direct and Select Mail Fundraising -- Acquisition Mailings -- Renew and Upgrade -- Lapsed Donors -- Public Relations and Information -- Frequency -- Ensuring Success -- Elements of the Appeal Package -- Mail Lists -- Mail Preparation: What to Do In-House, What to Do with a Mail House -- Post Office -- Newsletters as Part of the Direct Mail Program -- Chapter 10. Telephone Solicitations -- Volunteer Telephone Solicitations -- Professional Telephone Solicitation Campaigns -- Chapter 11. Special Event Fundraisers -- Choosing a Special Event -- Implementing the Event -- Cause-Related Marketing -- Chapter 12. Grantsmanship -- What Is a Grant? -- Government Grants and Contracts -- Foundations -- Foundation Research -- Project Development -- The Application -- Acknowledgment and Reporting Requirements -- Chapter 13. Planned Giving -- Defining Planned Giving -- The Importance of Planned Giving -- Charitable Gift Instruments -- Ways of Giving -- ".
• catalog description "Donor Education and the Planned Giving Program -- Endowment Fund -- Sample Marketing Plan for Charitable Gift Annuities -- Planned-Giving Societies -- Chapter 14. Capital and Endowment Campaigns -- Requirements for a Successful Campaign -- Chronological Steps for Success -- Building Endowments -- Institutional Differences -- Campaign Organization and Structure -- Chapter 15. Human Resources -- The Board of Directors -- The Resource Development Staff -- Volunteers -- Working with Consultants -- Chapter 16. Evaluation.".
• catalog description "Market and Situation-Specific Case Statements -- Presentations and Presentation Materials -- Chapter 5. Managing Information -- Record Keeping -- Supporting Fundraising Strategies -- Reports -- Targeted Communications -- The System -- Establishing the Information System -- Chapter 6. Prospect Identification, Research, and Segmentation -- The Best Prospects -- Prospect Research -- Prospect Ratings and Evaluations -- Know the Prospective Donor as a Person -- Chapter 7. Nurturing Relationships -- Friend-Raising Activities -- Relationship-Building Activities Must Be Scheduled and Monitored -- "Moves" Management -- Cultivating Real Relationships -- Donor Acknowledgment -- Four Parts to an Acknowledgment Program -- Chapter 8. Major Gift Programs -- When Major Gift Strategies Are Appropriate -- Preparing for a Major Gifts Initiative -- The Solicitation Interview (How to Ask for a Major Gift) -- After the Solicitation -- Solicitation Training and Role Playing -- ".
• catalog description "System requirements: IBM PC or compatible computer; CD-ROM drive; Windows 95 or later; Microsoft Word for Windows version 7.0 (including the Microsoft converter) or later or other word processing software capable of reading Microsoft Word for Windows 7.0 files.".
• catalog extent "xxv, 350 p. :".
• catalog hasFormat "Complete guide to fundraising management.".
• catalog identifier "0471200190 (acid-free paper)".
• catalog isFormatOf "Complete guide to fundraising management.".
• catalog isPartOf "AFP/Wiley fund development series".
• catalog issued "2002".
• catalog issued "c2002.".
• catalog language "eng".
• catalog publisher "New York : J. Wiley,".
• catalog relation "Complete guide to fundraising management.".
• catalog requires "System requirements: IBM PC or compatible computer; CD-ROM drive; Windows 95 or later; Microsoft Word for Windows version 7.0 (including the Microsoft converter) or later or other word processing software capable of reading Microsoft Word for Windows 7.0 files.".
• catalog spatial "United States".
• catalog subject "658.15/224 21".
• catalog subject "Fund raising United States Management.".
• catalog subject "HV41.9.U5 W46 2002".
• catalog subject "Nonprofit organizations United States Finance Management.".
• catalog tableOfContents "Chapter 1. Five Major Fundraising Principles -- People Give to People ... to Help People -- People Give Relative to Their Means -- Those Closest Must Set the Pace -- Successful Fundraising -- The 80/20 Rule Is Becoming the 90/10 Rule -- The Need for Balance -- Chapter 2. Your Organization and the Not-for-Profit World -- An Overview of the Sector -- Broad Range of Services -- Opportunities and Challenges -- Working Together -- The Importance of Strategic Management -- Be Sure Your Institution Is Worthy of Support -- Chapter 3. Managing the Resource Development Function -- Analysis and Planning -- Effectiveness: Doing the Right Things -- Efficiency: Doing Things Right -- Budgets and Financial Resources -- Fundraising Modes -- Special Issues Related to Small and Large Operations -- Ethics -- Evaluation -- Chapter 4. The Case for Support and Fundraising Materials -- The Case Statement -- The Comprehensive Formal Case Statement -- The Case Statement Process -- ".
• catalog tableOfContents "Chapter 9. Direct and Select Mail Fundraising -- Acquisition Mailings -- Renew and Upgrade -- Lapsed Donors -- Public Relations and Information -- Frequency -- Ensuring Success -- Elements of the Appeal Package -- Mail Lists -- Mail Preparation: What to Do In-House, What to Do with a Mail House -- Post Office -- Newsletters as Part of the Direct Mail Program -- Chapter 10. Telephone Solicitations -- Volunteer Telephone Solicitations -- Professional Telephone Solicitation Campaigns -- Chapter 11. Special Event Fundraisers -- Choosing a Special Event -- Implementing the Event -- Cause-Related Marketing -- Chapter 12. Grantsmanship -- What Is a Grant? -- Government Grants and Contracts -- Foundations -- Foundation Research -- Project Development -- The Application -- Acknowledgment and Reporting Requirements -- Chapter 13. Planned Giving -- Defining Planned Giving -- The Importance of Planned Giving -- Charitable Gift Instruments -- Ways of Giving -- ".
• catalog tableOfContents "Donor Education and the Planned Giving Program -- Endowment Fund -- Sample Marketing Plan for Charitable Gift Annuities -- Planned-Giving Societies -- Chapter 14. Capital and Endowment Campaigns -- Requirements for a Successful Campaign -- Chronological Steps for Success -- Building Endowments -- Institutional Differences -- Campaign Organization and Structure -- Chapter 15. Human Resources -- The Board of Directors -- The Resource Development Staff -- Volunteers -- Working with Consultants -- Chapter 16. Evaluation.".
• catalog tableOfContents "Market and Situation-Specific Case Statements -- Presentations and Presentation Materials -- Chapter 5. Managing Information -- Record Keeping -- Supporting Fundraising Strategies -- Reports -- Targeted Communications -- The System -- Establishing the Information System -- Chapter 6. Prospect Identification, Research, and Segmentation -- The Best Prospects -- Prospect Research -- Prospect Ratings and Evaluations -- Know the Prospective Donor as a Person -- Chapter 7. Nurturing Relationships -- Friend-Raising Activities -- Relationship-Building Activities Must Be Scheduled and Monitored -- "Moves" Management -- Cultivating Real Relationships -- Donor Acknowledgment -- Four Parts to an Acknowledgment Program -- Chapter 8. Major Gift Programs -- When Major Gift Strategies Are Appropriate -- Preparing for a Major Gifts Initiative -- The Solicitation Interview (How to Ask for a Major Gift) -- After the Solicitation -- Solicitation Training and Role Playing -- ".
• catalog title "The complete guide to fundraising management / Stanley Weinstein.".
• catalog type "text".