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- catalog abstract ""When customers are truly thrilled about their experience with your product or service, they become outspoken "evangelists" for your company." "Authors Ben McConnell and Jackie Huba know how to take your company's best customers and build them into influential, loyal, and enthusiastic evangelists. In Creating Customer Evangelists, you will learn how to develop evangelism marketing strategies and programs that will create communities of influencers who can drive sales for your company." "By deepening customer relationships, successful organizations create communities that generate grassroots support and value for their products and services. Creating Customer Evangelists focuses on this personal, ultimate marketing approach. McConnell and Huba demonstrate how you can convert good customers into exceptional ones who willingly spread the word."--Jacket.".
- catalog contributor b12962581.
- catalog contributor b12962582.
- catalog created "c2003.".
- catalog date "2003".
- catalog date "c2003.".
- catalog dateCopyrighted "c2003.".
- catalog description ""When customers are truly thrilled about their experience with your product or service, they become outspoken "evangelists" for your company." "Authors Ben McConnell and Jackie Huba know how to take your company's best customers and build them into influential, loyal, and enthusiastic evangelists. In Creating Customer Evangelists, you will learn how to develop evangelism marketing strategies and programs that will create communities of influencers who can drive sales for your company." "By deepening customer relationships, successful organizations create communities that generate grassroots support and value for their products and services. Creating Customer Evangelists focuses on this personal, ultimate marketing approach. McConnell and Huba demonstrate how you can convert good customers into exceptional ones who willingly spread the word."--Jacket.".
- catalog description "Customer evangelism : a manifesto -- When customers believe -- Customer plus-delta : understanding the love -- Napsterize your knowledge : give to receive -- Build the buzz : spreading the word -- Create community : bringing customers together -- Bite-size chunks : from sampling to evangelism -- Create a cause : when business is good -- Hot marketing now : Krispy Kreme Doughnuts -- The high-flying solutionman : SolutionPeople -- The history lessons of O'Reilly's wars : O'Reilly & Associates -- The new mavericks of marketing : the Dallas Mavericks -- A bear market for retailing : build-a-Bear Workshop -- A cause, not just an airline : Southwest Airlines -- The billion-dollar cause : IBM -- Customer evangelism workshop.".
- catalog description "Includes bibliographical references (p. 206-207) and index.".
- catalog extent "x, 214 p. :".
- catalog identifier "0793155614".
- catalog issued "2003".
- catalog issued "c2003.".
- catalog language "eng".
- catalog publisher "Chicago : Dearborn Trade Pub.,".
- catalog subject "658.8 21".
- catalog subject "Customer relations.".
- catalog subject "HF5415.5 .M1834 2003".
- catalog subject "Relationship marketing.".
- catalog tableOfContents "Customer evangelism : a manifesto -- When customers believe -- Customer plus-delta : understanding the love -- Napsterize your knowledge : give to receive -- Build the buzz : spreading the word -- Create community : bringing customers together -- Bite-size chunks : from sampling to evangelism -- Create a cause : when business is good -- Hot marketing now : Krispy Kreme Doughnuts -- The high-flying solutionman : SolutionPeople -- The history lessons of O'Reilly's wars : O'Reilly & Associates -- The new mavericks of marketing : the Dallas Mavericks -- A bear market for retailing : build-a-Bear Workshop -- A cause, not just an airline : Southwest Airlines -- The billion-dollar cause : IBM -- Customer evangelism workshop.".
- catalog title "Creating customer evangelists : how loyal customers become a volunteer sales force / Ben McConnell, Jackie Huba.".
- catalog type "text".