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- catalog contributor b12962583.
- catalog created "c2002.".
- catalog date "2002".
- catalog date "c2002.".
- catalog dateCopyrighted "c2002.".
- catalog description "Includes index.".
- catalog description "The Changing Roles of Brand Management -- Brand Vision, Strategy, and Consumer Insight -- Hallmark Inc.: The business of the Hallmark brand--a paradigm shift in thinking -- Unilever Malaysia: Romancing the consumer -- Land Rover: Turning rational attributes into an emotional brand personality -- Phil Corporation's GoKhatak: Building a new brand -- Positioning and Brand Management -- Lollipops: Growing a category by positioning generic products to different market segments -- Haier: Positioning an Asian brand in a sophisticated Western market: Those who dare will win? -- Brand Architecture -- Raffles International: Master branding endorsement -- Sony and Ericsson: A winning partnership? -- Sundsvall: Hybrid branding--one drink too many! -- Marriott International Inc.: Acquisitions and the problem of brand fit -- Carrefour SA (France) versus Ahold NV (Holland): Mergers and acquisitions--global versus product naming -- Moet Hennessy Louis Vuitton Group (LVMH): The house of luxury brands -- Three Great Dilemmas: Brand Stretch, Brand Revitalization, and Brand Deletion -- Caterpillar Inc.: An example of successful brand extension -- Wrigley: Gum does stretch! -- Tab Diet Soda: The customer lifeline -- Mazda: The revitalization of a brand -- Oldsmobile: The final parking lot -- Total Communications for Brand Management -- Jim Beam: Global repositioning and local adaptation expressed through market communications -- Hello Kitty: Damage limitation--quick response -- McDonald's: Damage limitation--slow response.".
- catalog extent "xv, 296 p. :".
- catalog hasFormat "Advanced brand management.".
- catalog identifier "047147925X".
- catalog isFormatOf "Advanced brand management.".
- catalog issued "2002".
- catalog issued "c2002.".
- catalog language "eng".
- catalog publisher "Singapore ; New York : John Wiley & Sons,".
- catalog relation "Advanced brand management.".
- catalog subject "658.8/27 21".
- catalog subject "Brand name products Management.".
- catalog subject "HD69.B7 T448 2002".
- catalog tableOfContents "The Changing Roles of Brand Management -- Brand Vision, Strategy, and Consumer Insight -- Hallmark Inc.: The business of the Hallmark brand--a paradigm shift in thinking -- Unilever Malaysia: Romancing the consumer -- Land Rover: Turning rational attributes into an emotional brand personality -- Phil Corporation's GoKhatak: Building a new brand -- Positioning and Brand Management -- Lollipops: Growing a category by positioning generic products to different market segments -- Haier: Positioning an Asian brand in a sophisticated Western market: Those who dare will win? -- Brand Architecture -- Raffles International: Master branding endorsement -- Sony and Ericsson: A winning partnership? -- Sundsvall: Hybrid branding--one drink too many! -- Marriott International Inc.: Acquisitions and the problem of brand fit -- Carrefour SA (France) versus Ahold NV (Holland): Mergers and acquisitions--global versus product naming -- Moet Hennessy Louis Vuitton Group (LVMH): The house of luxury brands -- Three Great Dilemmas: Brand Stretch, Brand Revitalization, and Brand Deletion -- Caterpillar Inc.: An example of successful brand extension -- Wrigley: Gum does stretch! -- Tab Diet Soda: The customer lifeline -- Mazda: The revitalization of a brand -- Oldsmobile: The final parking lot -- Total Communications for Brand Management -- Jim Beam: Global repositioning and local adaptation expressed through market communications -- Hello Kitty: Damage limitation--quick response -- McDonald's: Damage limitation--slow response.".
- catalog title "Advanced brand management : from vision to valuation / Paul Temporal.".
- catalog type "text".