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• catalog alternative "Internet, consumer behavior, and strategy".
• catalog contributor b12962650.
• catalog contributor b12962651.
• catalog contributor b12962652.
• catalog created "c2000.".
• catalog date "2000".
• catalog date "c2000.".
• catalog dateCopyrighted "c2000.".
• catalog description "A theoretical model of incongruity between sexy pictures and advertised products / Andrea J.S. Stanaland -- Green advertising and its relationship to consumers' environmentally responsible behaviors / Erika Matulich, Diana L. Haytko, Jon R. Austin -- The soapbox versus the soap : the application of negative political advertising tactics in the nonpolitical marketplace / Paul Hensel, Karen James -- Creativity / George M. Zinkhan -- Research issues in targeting neglected segments / Subodh Bhat -- The fusion of design and marketing : implications for merchandising, consuming, and ownership / Angela H. Patton -- Environmentalist-business collaborations : social responsibility, green alliances, and beyond / Edwin R. Stafford, Cathy L. Hartman -- Marketing activities and organizational success : an application to the health care industry / Misty K. Ritchie -- Carving a path to dominance while avoiding the graveyard :".
• catalog description "Includes bibliographical references.".
• catalog description "Preface / George M. Zinkhan -- Introduction to advertising research / George M. Zinkhan -- Conducting advertising and marketing research on the World Wide Web / Vanitha Swaminathan -- The theory of flow : applications to advertising and consumers' Internet experiences / Margy P. Conchar, George M. Zinkhan -- Promoting and selling on the Internet : the case of real estate / Alex Gray, George M. Zinkhan, Ellen Day -- An exploratory study of the Web's early adopters / Traci A. Carte, Barbara H. Wixom, Richard T. Watson -- A meta-analysis of relationships between ad-evoked feelings and advertising responses / Steven P. Brown, Pamela M. Homer, J. Jeffrey Inman -- An informal, qualitative analysis of shortages and abundances in academic advertising research / James H. Leigh -- Advertising modification strategies : appealing to minority consumers / Gail Ayala Taylor, Miriam Stamps --".
• catalog description "consumers' brand knowledge and genericism / Gillian Oakenfull -- Potential ethical issues associated with qualitative research conducted face to face and in cyberspace / Denise DeLorme -- Advertising ethics : more than avoiding deception and protecting children / Michael R. Hyman -- Advertising and societal trends in the new millennium / George M. Zinkhan.".
• catalog extent "vii, 281 p. :".
• catalog identifier "0877572887".
• catalog issued "2000".
• catalog issued "c2000.".
• catalog language "eng".
• catalog publisher "Chicago, Ill. : American Marketing Association,".
• catalog subject "Advertising Research.".
• catalog subject "Consumer behavior Research.".
• catalog subject "HF5814 .A33 2000".
• catalog subject "Internet marketing.".
• catalog subject "Internet.".
• catalog subject "Marketing research.".
• catalog tableOfContents "A theoretical model of incongruity between sexy pictures and advertised products / Andrea J.S. Stanaland -- Green advertising and its relationship to consumers' environmentally responsible behaviors / Erika Matulich, Diana L. Haytko, Jon R. Austin -- The soapbox versus the soap : the application of negative political advertising tactics in the nonpolitical marketplace / Paul Hensel, Karen James -- Creativity / George M. Zinkhan -- Research issues in targeting neglected segments / Subodh Bhat -- The fusion of design and marketing : implications for merchandising, consuming, and ownership / Angela H. Patton -- Environmentalist-business collaborations : social responsibility, green alliances, and beyond / Edwin R. Stafford, Cathy L. Hartman -- Marketing activities and organizational success : an application to the health care industry / Misty K. Ritchie -- Carving a path to dominance while avoiding the graveyard :".
• catalog tableOfContents "Preface / George M. Zinkhan -- Introduction to advertising research / George M. Zinkhan -- Conducting advertising and marketing research on the World Wide Web / Vanitha Swaminathan -- The theory of flow : applications to advertising and consumers' Internet experiences / Margy P. Conchar, George M. Zinkhan -- Promoting and selling on the Internet : the case of real estate / Alex Gray, George M. Zinkhan, Ellen Day -- An exploratory study of the Web's early adopters / Traci A. Carte, Barbara H. Wixom, Richard T. Watson -- A meta-analysis of relationships between ad-evoked feelings and advertising responses / Steven P. Brown, Pamela M. Homer, J. Jeffrey Inman -- An informal, qualitative analysis of shortages and abundances in academic advertising research / James H. Leigh -- Advertising modification strategies : appealing to minority consumers / Gail Ayala Taylor, Miriam Stamps --".
• catalog tableOfContents "consumers' brand knowledge and genericism / Gillian Oakenfull -- Potential ethical issues associated with qualitative research conducted face to face and in cyberspace / Denise DeLorme -- Advertising ethics : more than avoiding deception and protecting children / Michael R. Hyman -- Advertising and societal trends in the new millennium / George M. Zinkhan.".
• catalog title "Advertising research : the Internet, consumer behavior, and strategy / George Zinkhan, editor.".
• catalog title "Internet, consumer behavior, and strategy".
• catalog type "text".