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- catalog contributor b12962706.
- catalog created "c2002.".
- catalog date "2002".
- catalog date "c2002.".
- catalog dateCopyrighted "c2002.".
- catalog description "Foreword / David Haigh -- A more ordered approach -- Assets -- An alternative approach to the accounting definition of an asset -- Intellectual capital -- Intellectual property -- Intangible assets -- Cognitive assumptions behind the accounting recognition of assets -- The questionnaire survey -- Examples of the changing nature of an asset -- The need for a change to the definition of an asset -- Transactions or events and the role of separability -- Separability defined: two viewpoints -- The nature of separability: a brief review of two viewpoints -- The accounting preference for measurement separability -- The dominance of transaction-based measurement -- Valuations versus transactions/matching -- The separability initial recognition cycle -- The impact of FRS10 on the accounting recognition of intangible assets -- Longitudinal survey -- Intangible assets -- Purchased goodwill -- Brand assets -- Copyright -- Licences and concessions -- Patents -- Software and databases -- Development expenditure -- Exploration expenditure -- Findings from the longitudinal survey -- Brands -- Breaking the link between brand assets and purchased goodwill -- Brand accounting within the context of goodwill accounting -- Separating brand assets from purchased goodwill -- The definition and accounting recognition of brand assets -- The legal perspective -- Definition of a brand asset -- Revised recognition criteria -- Brand valuation methods and their weaknesses -- Subjectivity at every stage -- The Politics of Brand Assets.".
- catalog description "Includes bibliographical references (p. [137]-142) and index.".
- catalog extent "vi, 148 p. :".
- catalog hasFormat "Brand assets.".
- catalog identifier "047084423X".
- catalog isFormatOf "Brand assets.".
- catalog isPartOf "Wiley finance series.".
- catalog isPartOf "Wiley finance".
- catalog issued "2002".
- catalog issued "c2002.".
- catalog language "eng".
- catalog publisher "Chichester, West Sussex ; New York : John Wiley & Sons,".
- catalog relation "Brand assets.".
- catalog subject "657/.7 21".
- catalog subject "Assets (Accounting)".
- catalog subject "Brand name products Valuation.".
- catalog subject "Goodwill (Commerce) Accounting.".
- catalog subject "HF5681.A8 T65 2002".
- catalog tableOfContents "Foreword / David Haigh -- A more ordered approach -- Assets -- An alternative approach to the accounting definition of an asset -- Intellectual capital -- Intellectual property -- Intangible assets -- Cognitive assumptions behind the accounting recognition of assets -- The questionnaire survey -- Examples of the changing nature of an asset -- The need for a change to the definition of an asset -- Transactions or events and the role of separability -- Separability defined: two viewpoints -- The nature of separability: a brief review of two viewpoints -- The accounting preference for measurement separability -- The dominance of transaction-based measurement -- Valuations versus transactions/matching -- The separability initial recognition cycle -- The impact of FRS10 on the accounting recognition of intangible assets -- Longitudinal survey -- Intangible assets -- Purchased goodwill -- Brand assets -- Copyright -- Licences and concessions -- Patents -- Software and databases -- Development expenditure -- Exploration expenditure -- Findings from the longitudinal survey -- Brands -- Breaking the link between brand assets and purchased goodwill -- Brand accounting within the context of goodwill accounting -- Separating brand assets from purchased goodwill -- The definition and accounting recognition of brand assets -- The legal perspective -- Definition of a brand asset -- Revised recognition criteria -- Brand valuation methods and their weaknesses -- Subjectivity at every stage -- The Politics of Brand Assets.".
- catalog title "Brand assets / Tony Tollington.".
- catalog type "text".