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- catalog abstract "The inside story of the gaming company that hit the jackpot playing by its own rules Robert L. Shook, a New York Times bestselling author, delves into the business behind one of the world's foremost gaming and entertainment companies, Harrah's. Since Bill Harrah took over a small card game business in 1937, Harrah's has become a top casino, dominating Nevada and beyond. The first gaming company listed on the New York Stock Exchange, Harrah's is a $4 billion-dollar business driven by smart marketing and smarter leadership. This book is the first to examine Harrah's and its leader, a man who dominated an industry and amassed a staggering fortune while refusing to deal with mobsters and corrupt politicians. Though Bill Harrah died in 1978 and the company has since been sold, Harrah's has retained its sense of history and remained an industry leader. Following the company's growth, Shook uncovers rich business lessons about marketing and customer loyalty, increasing market share in fiercely competitive industries, and maintaining a sense of integrity in a cutthroat business world. This is a compelling and intriguing story of a company that gambled and won, and it offers business readers an opportunity to benefit from the hard-won lessons of a paragon of the entertainment industry.".
- catalog alternative "Harrah's winning secrets for customer loyalty".
- catalog contributor b12962802.
- catalog created "c2003.".
- catalog date "2003".
- catalog date "c2003.".
- catalog dateCopyrighted "c2003.".
- catalog description "Includes bibliographical references and index.".
- catalog description "Part I: The entrepreneurial spirit (1937-1978) -- A risky business -- The house that Harrah built".
- catalog description "Part II: Mergers, acquisitions, and expansion (1979-1994) -- The Holiday Inns influence -- Leaving Nevada".
- catalog description "Part III: Harvard comes to Vegas: Harrah's unique marketing strategy (through the present) -- Formulating a marketing strategy -- Winning with people -- The IT commitment -- All customers are not created equal -- There's no business like the gaming business.".
- catalog description "Robert L. Shook, a New York Times bestselling author, delves into the business behind one of the world's foremost gaming and entertainment companies, Harrah's. Since Bill Harrah took over a small card game business in 1937, Harrah's has become a top casino, dominating Nevada and beyond. The first gaming company listed on the New York Stock Exchange, Harrah's is a $4 billion-dollar business driven by smart marketing and smarter leadership. This book is the first to examine Harrah's and its leader, a man who dominated an industry and amassed a staggering fortune while refusing to deal with mobsters and corrupt politicians. Though Bill Harrah died in 1978 and the company has since been sold, Harrah's has retained its sense of history and remained an industry leader. Following the company's growth, Shook uncovers rich business lessons about marketing and customer loyalty, increasing market share in fiercely competitive industries, and maintaining a sense of integrity in a cutthroat business world. This is a compelling and intriguing story of a company that gambled and won, and it offers business readers an opportunity to benefit from the hard-won lessons of a paragon of the entertainment industry.".
- catalog description "The inside story of the gaming company that hit the jackpot playing by its own rules".
- catalog extent "xiii, 332 p., [8] p. of plates :".
- catalog hasFormat "Jackpot.".
- catalog identifier "0471263230 (alk. paper)".
- catalog isFormatOf "Jackpot.".
- catalog issued "2003".
- catalog issued "c2003.".
- catalog language "eng".
- catalog publisher "New York : Wiley,".
- catalog relation "Jackpot.".
- catalog spatial "United States".
- catalog spatial "United States.".
- catalog subject "338.7/61795/0973 21".
- catalog subject "Casinos United States Marketing.".
- catalog subject "Customer loyalty United States.".
- catalog subject "HV6711 .S56 2003".
- catalog subject "Harrah's Casinos (Memphis, Tenn.)".
- catalog tableOfContents "Part I: The entrepreneurial spirit (1937-1978) -- A risky business -- The house that Harrah built".
- catalog tableOfContents "Part II: Mergers, acquisitions, and expansion (1979-1994) -- The Holiday Inns influence -- Leaving Nevada".
- catalog tableOfContents "Part III: Harvard comes to Vegas: Harrah's unique marketing strategy (through the present) -- Formulating a marketing strategy -- Winning with people -- The IT commitment -- All customers are not created equal -- There's no business like the gaming business.".
- catalog title "Harrah's winning secrets for customer loyalty".
- catalog title "Jackpot! : Harrah's winning secrets for customer loyalty / Robert L. Shook.".
- catalog type "text".