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- catalog contributor b12962816.
- catalog created "2002.".
- catalog date "2002".
- catalog date "2002.".
- catalog dateCopyrighted "2002.".
- catalog description "Includes bibliographical references and index.".
- catalog description "Part 1. Building a realistic foundation for CRM -- Overhyped, overhyped and over here -- CRM 101 : just the basics please -- Part 2. Critical success factors -- Organizational readiness for CRM -- A valid business case, with measurable benefits -- A credible and active business sponsor -- A realistic project scope -- A realistic budget.".
- catalog extent "xii, 227 p. :".
- catalog identifier "0749438983".
- catalog issued "2002".
- catalog issued "2002.".
- catalog language "eng".
- catalog publisher "Sterling, VA : Kogan Page,".
- catalog subject "658.8/12 21".
- catalog subject "Customer relations Management.".
- catalog subject "HF5415.5 .G456 2003".
- catalog tableOfContents "Part 1. Building a realistic foundation for CRM -- Overhyped, overhyped and over here -- CRM 101 : just the basics please -- Part 2. Critical success factors -- Organizational readiness for CRM -- A valid business case, with measurable benefits -- A credible and active business sponsor -- A realistic project scope -- A realistic budget.".
- catalog title "The CRM project management handbook : building realistic expectations and managing risk / Michael Gentle.".
- catalog type "text".