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- catalog abstract ""The Customer Management Scorecard is based on a unique global survey conducted by QCi that aimed to reveal the true relationship between effective customer management and business performance. Over 300 global assessments of blue chip companies in 22 countries, across all sectors, were conducted using QCi's Customer Management Assessment Tool (CMAT) diagnostic process. CMAT is recognized as the world's leading customer relationship management (CRM) best-practice benchmark."--Jacket.".
- catalog contributor b12962829.
- catalog contributor b12962830.
- catalog contributor b12962831.
- catalog contributor b12962832.
- catalog created "2003.".
- catalog date "2003".
- catalog date "2003.".
- catalog dateCopyrighted "2003.".
- catalog description ""The Customer Management Scorecard is based on a unique global survey conducted by QCi that aimed to reveal the true relationship between effective customer management and business performance. Over 300 global assessments of blue chip companies in 22 countries, across all sectors, were conducted using QCi's Customer Management Assessment Tool (CMAT) diagnostic process. CMAT is recognized as the world's leading customer relationship management (CRM) best-practice benchmark."--Jacket.".
- catalog description "Includes bibliographical references and index.".
- catalog description "Introduction / Neil Woodcock, Merlin Stone and Bryan Foss -- pt. 1. The Scorecard Results and Conclusions -- 1. What is CMAT? / Neil Woodcock, Michael Starkey and Merlin Stone -- 2. Overall analysis / Neil Woodcock, Michael Starkey and Merlin Stone -- 3. Customer management around the world / Michael Starkey, Neil Woodcock, Merlin Stone and Sarah Boussofiane -- 4. Where companies can create and destroy value / Neil Woodcock, Michael Starkey and Merlin Stone -- 5. Analysis and planning / Neil Woodcock, Michael Starkey and Merlin Stone -- 6. Proposition / Neil Woodcock, Michael Starkey and Merlin Stone -- 7. Customer management activity / Neil Woodcock, Michael Starkey and Merlin Stone.".
- catalog extent "xviii, 428 p. :".
- catalog identifier "0749438959".
- catalog issued "2003".
- catalog issued "2003.".
- catalog language "eng".
- catalog publisher "Sterling, VA : Kogan Page,".
- catalog subject "658.8/12 21".
- catalog subject "Customer relations Management.".
- catalog subject "HF5415.5 .F677 2003".
- catalog tableOfContents "Introduction / Neil Woodcock, Merlin Stone and Bryan Foss -- pt. 1. The Scorecard Results and Conclusions -- 1. What is CMAT? / Neil Woodcock, Michael Starkey and Merlin Stone -- 2. Overall analysis / Neil Woodcock, Michael Starkey and Merlin Stone -- 3. Customer management around the world / Michael Starkey, Neil Woodcock, Merlin Stone and Sarah Boussofiane -- 4. Where companies can create and destroy value / Neil Woodcock, Michael Starkey and Merlin Stone -- 5. Analysis and planning / Neil Woodcock, Michael Starkey and Merlin Stone -- 6. Proposition / Neil Woodcock, Michael Starkey and Merlin Stone -- 7. Customer management activity / Neil Woodcock, Michael Starkey and Merlin Stone.".
- catalog title "Customer management scorecard : managing CRM for profit/ Bryan Foss, Merlin Stone, and Neil Woodcock.".
- catalog type "text".