Matches in Harvard for { <http://id.lib.harvard.edu/aleph/009196527/catalog> ?p ?o. }
Showing items 1 to 22 of
22
with 100 items per page.
- catalog contributor b12962848.
- catalog created "c2003.".
- catalog date "2003".
- catalog date "c2003.".
- catalog dateCopyrighted "c2003.".
- catalog description "A voyage from the familiar -- A voyage to new frontiers -- Illuminating the mind : consumers' cognitive unconscious -- Interviewing the mind/brain. pt. a: Metaphor elicitation : appendix -- Interviewing the mind/brain, ptn b: Latency response and neuroimaging -- Come to think of it -- Reading the mind of the market : using consensus maps -- Memory's fragile power -- Metaphors, memory, and stories -- Stories, brand, and identity -- Crowbars for creative thinking -- Quality questions beget quality answers -- Launching a new mind-set.".
- catalog description "Includes bibliographical references and index.".
- catalog extent "xxii, 323 p. :".
- catalog identifier "1578518261 (alk. paper)".
- catalog issued "2003".
- catalog issued "c2003.".
- catalog language "eng".
- catalog publisher "Boston, Mass. : Harvard Business School Press,".
- catalog subject "658.8/342 21".
- catalog subject "Consumer behavior Psychological aspects.".
- catalog subject "Consumers Psychology.".
- catalog subject "Creative thinking.".
- catalog subject "HF5415.32 .Z35 2003".
- catalog subject "Marketing Psychological aspects.".
- catalog tableOfContents "A voyage from the familiar -- A voyage to new frontiers -- Illuminating the mind : consumers' cognitive unconscious -- Interviewing the mind/brain. pt. a: Metaphor elicitation : appendix -- Interviewing the mind/brain, ptn b: Latency response and neuroimaging -- Come to think of it -- Reading the mind of the market : using consensus maps -- Memory's fragile power -- Metaphors, memory, and stories -- Stories, brand, and identity -- Crowbars for creative thinking -- Quality questions beget quality answers -- Launching a new mind-set.".
- catalog title "How customers think : essential insights into the mind of the market / Gerald Zaltman.".
- catalog type "text".