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- catalog abstract ""Value-Based Marketing for Bottom-Line Success unveils a practical five-step model - a pentadigm - for discovering what your customers value and then creating and managing a top-to-bottom organizational value-delivery strategy. Based on more than twenty years of hands-on experience and analysis, this down-to-earth model will help you discover and quantify your customers' wants and needs; commit to the most important things that will impact your customers; create customer value that is meaningful and understandable; assess how you did at creating true customer value; and improve your value package to keep your customers coming back." "More than just a one-time, Band-Aid approach, the model outlined in this guidebook shows you not only how to implement value-based processes and improvements but how to evaluate and validate new ideas and approaches. In-depth analyses - along with real-life examples from Dell Computer, Southwest Airlines, GE, Dow Corning, and other acknowledged customer-value pioneers - allow you to discover and absorb the entire pentadigm model based on actual cases or to review specific issues and problem areas that are most relevant to your business and for which you currently face the greatest challenges and concerns."--Jacket.".
- catalog contributor b12962936.
- catalog contributor b12962937.
- catalog contributor b12962938.
- catalog created "c2003.".
- catalog date "2003".
- catalog date "c2003.".
- catalog dateCopyrighted "c2003.".
- catalog description ""More than just a one-time, Band-Aid approach, the model outlined in this guidebook shows you not only how to implement value-based processes and improvements but how to evaluate and validate new ideas and approaches. In-depth analyses - along with real-life examples from Dell Computer, Southwest Airlines, GE, Dow Corning, and other acknowledged customer-value pioneers - allow you to discover and absorb the entire pentadigm model based on actual cases or to review specific issues and problem areas that are most relevant to your business and for which you currently face the greatest challenges and concerns."--Jacket.".
- catalog description ""Value-Based Marketing for Bottom-Line Success unveils a practical five-step model - a pentadigm - for discovering what your customers value and then creating and managing a top-to-bottom organizational value-delivery strategy. Based on more than twenty years of hands-on experience and analysis, this down-to-earth model will help you discover and quantify your customers' wants and needs; commit to the most important things that will impact your customers; create customer value that is meaningful and understandable; assess how you did at creating true customer value; and improve your value package to keep your customers coming back."".
- catalog description "Includes bibliographical references (p. 231-233) and index.".
- catalog description "The business world we have come to know. The view from Pentadigm's world -- Introduction to Pentadigm -- Step 1: discover- understand the customer -- Step 2: commit- commit to the customer -- Step 3: create- create customer value -- Step 4: assess- obtain customer feedback -- Step 5: improve- measure and improve value -- Managing Pentadigm -- Appendix 1: Pentadigm road maps -- Appendix 2: target customer value segment tracer -- Appendix 3: customer lifetime value (CLV) -- Appendix 4: Pentadigm competitive assessment -- Appendix 5: value commitment rating tool -- Appendix 6: developing customer value commitments that are real and superior -- Appendix 7: Pentadigm value-based marketing diagnostic.".
- catalog extent "xix, 245 p. :".
- catalog identifier "007139656X".
- catalog issued "2003".
- catalog issued "c2003.".
- catalog language "eng".
- catalog publisher "Chicago : American Marketing Association ; New York : McGraw-Hill,".
- catalog subject "658.8 21".
- catalog subject "Consumer satisfaction.".
- catalog subject "Customer services Management.".
- catalog subject "HF5415.13 .D378 2003".
- catalog subject "Marketing Management.".
- catalog tableOfContents "The business world we have come to know. The view from Pentadigm's world -- Introduction to Pentadigm -- Step 1: discover- understand the customer -- Step 2: commit- commit to the customer -- Step 3: create- create customer value -- Step 4: assess- obtain customer feedback -- Step 5: improve- measure and improve value -- Managing Pentadigm -- Appendix 1: Pentadigm road maps -- Appendix 2: target customer value segment tracer -- Appendix 3: customer lifetime value (CLV) -- Appendix 4: Pentadigm competitive assessment -- Appendix 5: value commitment rating tool -- Appendix 6: developing customer value commitments that are real and superior -- Appendix 7: Pentadigm value-based marketing diagnostic.".
- catalog title "Value-based marketing for bottom-line success : 5 steps to creating customer value / J. Nicholas De Bonis, Eric Balinski & Phil Allen.".
- catalog type "text".