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- catalog contributor b12962939.
- catalog created "c2000.".
- catalog date "2000".
- catalog date "c2000.".
- catalog dateCopyrighted "c2000.".
- catalog description "pt. I. Data Analysis. Unit 1. Predicting Your Marketing Achievements. Unit 2. Affirming Your Marketing Direction. Unit 3. Programming Your Marketing Mix Functions. Unit 4. Implementing Your Marketing Plan. Unit 5. Determining the Marketing Budget. Unit 6. Instituting Marketing Controls. Unit 7. Presenting the Marketing Plan -- pt. II. Data Reporting: Formats.".
- catalog extent "xxiv, 223 p. :".
- catalog identifier "0658001345".
- catalog isPartOf "AMA marketing toolbox".
- catalog isPartOf "American Marketing Association marketing toolbox".
- catalog issued "2000".
- catalog issued "c2000.".
- catalog language "eng".
- catalog publisher "Lincolnwood, Ill. : NTC Business Books,".
- catalog subject "658.8 21".
- catalog subject "HF5415.13 .P3248 2000".
- catalog subject "Marketing Management.".
- catalog subject "Strategic planning.".
- catalog tableOfContents "pt. I. Data Analysis. Unit 1. Predicting Your Marketing Achievements. Unit 2. Affirming Your Marketing Direction. Unit 3. Programming Your Marketing Mix Functions. Unit 4. Implementing Your Marketing Plan. Unit 5. Determining the Marketing Budget. Unit 6. Instituting Marketing Controls. Unit 7. Presenting the Marketing Plan -- pt. II. Data Reporting: Formats.".
- catalog title "Preparing the marketing plan / David Parmerlee.".
- catalog type "text".