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- catalog contributor b12963083.
- catalog created "c2003.".
- catalog date "2003".
- catalog date "c2003.".
- catalog dateCopyrighted "c2003.".
- catalog description "Includes bibliographical references (p. 241-244) and index.".
- catalog description "Introduction: Unveiling the Market xix -- Part I Why Market to Women? -- Part II The GenderTrends Marketing Model--Why and How Women Reach Different Brand Purchase Decisions -- Part III Practical Applications: Strategies and Tactics -- Appendix A Eight Myths of Marketing to Women: The Myth Resistor 215 -- Appendix B Gender Trends Geniuses: Follow-Up from Sidebars 221 -- Appendix C The Best Resources in the Business 235.".
- catalog extent "xxviii, 253 p. :".
- catalog identifier "0793159636 (hc)".
- catalog issued "2003".
- catalog issued "c2003.".
- catalog language "eng".
- catalog publisher "[Chicago, Ill.] : Dearborn Trade Publishing,".
- catalog subject "658.8/04 21".
- catalog subject "HC79.C6 B337 2003".
- catalog subject "Marketing.".
- catalog subject "Women consumers.".
- catalog tableOfContents "Introduction: Unveiling the Market xix -- Part I Why Market to Women? -- Part II The GenderTrends Marketing Model--Why and How Women Reach Different Brand Purchase Decisions -- Part III Practical Applications: Strategies and Tactics -- Appendix A Eight Myths of Marketing to Women: The Myth Resistor 215 -- Appendix B Gender Trends Geniuses: Follow-Up from Sidebars 221 -- Appendix C The Best Resources in the Business 235.".
- catalog title "Marketing to women : how to understand, reach, and increase your share of the world's largest market segment / Martha Barletta.".
- catalog type "text".