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- catalog contributor b12963269.
- catalog contributor b12963270.
- catalog contributor b12963271.
- catalog created "c2000.".
- catalog date "2000".
- catalog date "c2000.".
- catalog dateCopyrighted "c2000.".
- catalog description "Includes bibliographical references and index.".
- catalog description "Knowledge as our discipline / Chuck Chakrapani -- Turning data into knowledge / Andrew Ehrenberg and John Bound -- At the threshold of science / Eric Marder -- The process of marketing research / Ken Deal -- Data collection methods and marketing research : a comparison and review of alternatives / Vinay Kanetkar -- Internet research : the brave new world / Brian Fine -- Sampling technologies / Peter Chan -- Qualitative research techniques : taking the best of the past into the future / Naomi R. Henderson -- Quantitative data analysis : univariate techniques / Naresh K. Malhotra --Quantitative data analysis : multivariate techniques / Naresh K. Malhotra -- Computer-based qualitative data analysis / Ian Dey -- Graphical methods of data analysis and presentation / B.S. Everitt -- Marketing mix analysis : a science ... and an art / David Gascoigne -- Market segmentation / William D. Neal -- Database and data mining techniques / Peter Peacock -- Public opinion polls / Humphrey Taylor -- Research in advertising / Roger Wimmer -- International research / Doss Struse -- Measuring the equity in customer relationships / James G. Barnes -- Product and package testing / Howard Moskowitz -- Pricing research / David W. Lyon -- Survey research goes to court / Ruth M. Corbin and Neil Vidmar -- Looking to the future / Jack Honomichl.".
- catalog extent "xiv, 666 p. :".
- catalog hasFormat "Marketing research.".
- catalog identifier "0877572836 (American Marketing Association)".
- catalog identifier "0920741150 (Professional Marketing Research Society)".
- catalog isFormatOf "Marketing research.".
- catalog issued "2000".
- catalog issued "c2000.".
- catalog language "eng".
- catalog publisher "Chicago, Ill. : American Marketing Association ; [s.l.] : Professional Marketing Research Society,".
- catalog relation "Marketing research.".
- catalog subject "658.8/3 21".
- catalog subject "HF5415.2 .M3582 2000".
- catalog subject "Marketing research.".
- catalog tableOfContents "Knowledge as our discipline / Chuck Chakrapani -- Turning data into knowledge / Andrew Ehrenberg and John Bound -- At the threshold of science / Eric Marder -- The process of marketing research / Ken Deal -- Data collection methods and marketing research : a comparison and review of alternatives / Vinay Kanetkar -- Internet research : the brave new world / Brian Fine -- Sampling technologies / Peter Chan -- Qualitative research techniques : taking the best of the past into the future / Naomi R. Henderson -- Quantitative data analysis : univariate techniques / Naresh K. Malhotra --Quantitative data analysis : multivariate techniques / Naresh K. Malhotra -- Computer-based qualitative data analysis / Ian Dey -- Graphical methods of data analysis and presentation / B.S. Everitt -- Marketing mix analysis : a science ... and an art / David Gascoigne -- Market segmentation / William D. Neal -- Database and data mining techniques / Peter Peacock -- Public opinion polls / Humphrey Taylor -- Research in advertising / Roger Wimmer -- International research / Doss Struse -- Measuring the equity in customer relationships / James G. Barnes -- Product and package testing / Howard Moskowitz -- Pricing research / David W. Lyon -- Survey research goes to court / Ruth M. Corbin and Neil Vidmar -- Looking to the future / Jack Honomichl.".
- catalog title "Marketing research : state-of-the-art perspectives : handbook of the American Marketing Association & Professional Marketing Research Society / Chuck Chakrapani, editor.".
- catalog type "text".