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- catalog abstract ""Marketing Research: An Integrated Approach will prove invaluable for anyone studying marketing research at degree or diploma level and is essential reading for those students taking the joint module on Marketing Research and Information offered by the Chartered Institute of Marketing and The Market Research Society."--BOOK JACKET.".
- catalog contributor b12963277.
- catalog created "c2003.".
- catalog date "2003".
- catalog date "c2003.".
- catalog dateCopyrighted "c2003.".
- catalog description ""Marketing Research: An Integrated Approach will prove invaluable for anyone studying marketing research at degree or diploma level and is essential reading for those students taking the joint module on Marketing Research and Information offered by the Chartered Institute of Marketing and The Market Research Society."--BOOK JACKET.".
- catalog description "Foreword by the Chairman of the MRS -- 1. role of marketing research and customer information in decision making -- 2. marketing research process -- 3. Secondary data and customer databases -- 4. Collecting observation data -- 5. Collecting and analysing qualitative data -- 6. Collecting quantitative data -- 7. Designing questionnaires -- 8. Sampling methods -- 9. Analysing quantitative data -- 10. Presenting the research results -- Marketing research in action: case histories -- Current issues in marketing research.".
- catalog description "Includes bibliographical references and index.".
- catalog extent "xiv, 353 p. :".
- catalog identifier "0273651137 (alk. paper)".
- catalog issued "2003".
- catalog issued "c2003.".
- catalog language "eng".
- catalog publisher "New York : Financial Times,".
- catalog subject "658.8/3 21".
- catalog subject "HF5415.2 .W558 2002".
- catalog subject "Marketing research.".
- catalog tableOfContents "Foreword by the Chairman of the MRS -- 1. role of marketing research and customer information in decision making -- 2. marketing research process -- 3. Secondary data and customer databases -- 4. Collecting observation data -- 5. Collecting and analysing qualitative data -- 6. Collecting quantitative data -- 7. Designing questionnaires -- 8. Sampling methods -- 9. Analysing quantitative data -- 10. Presenting the research results -- Marketing research in action: case histories -- Current issues in marketing research.".
- catalog title "Marketing research : an integrated approach / Alan M. Wilson.".
- catalog type "text".