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- catalog alternative "Branding at the digital age".
- catalog contributor b12963366.
- catalog contributor b12963367.
- catalog created "2001.".
- catalog date "2001".
- catalog date "2001.".
- catalog dateCopyrighted "2001.".
- catalog description "Includes bibliographical references and index.".
- catalog description "The Internet explosion -- From retailing to e-tailing -- E-retailing: a look ahead -- Web brands -- The stategic role of e-branding -- The dynamics for package goods on the Internet -- Brand design for digital viewing -- Interactive brand design research -- Interfacing with the consumer -- Interfacing with advertising -- Brand identity and the law -- A look ahead: e-biz in the new millennium.".
- catalog extent "xii, 178 p. :".
- catalog identifier "033394769X (hardcover)".
- catalog issued "2001".
- catalog issued "2001.".
- catalog language "eng".
- catalog publisher "New York : Palgrave,".
- catalog subject "658.8/27 21".
- catalog subject "Brand name products.".
- catalog subject "HF5415.1265 .B72 2001".
- catalog subject "Internet marketing.".
- catalog tableOfContents "The Internet explosion -- From retailing to e-tailing -- E-retailing: a look ahead -- Web brands -- The stategic role of e-branding -- The dynamics for package goods on the Internet -- Brand design for digital viewing -- Interactive brand design research -- Interfacing with the consumer -- Interfacing with advertising -- Brand identity and the law -- A look ahead: e-biz in the new millennium.".
- catalog title "Branding @ the digital age / edited by Herbert M. Meyers and Richard Gerstman.".
- catalog title "Branding at the digital age".
- catalog type "text".