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- catalog contributor b12963420.
- catalog contributor b12963421.
- catalog contributor b12963422.
- catalog created "c2003.".
- catalog date "2003".
- catalog date "c2003.".
- catalog dateCopyrighted "c2003.".
- catalog description "1. Why Total Integrated Marketing? -- 2. Wow! What Was That? Marketing in Today's Environment Is at the Speed of Light -- 3. The Strategic Marketing Process: The Foundation for Total Integrated Marketing -- 4. Marketing Stewardship: The View from the Top -- 5. Market Strategy: The Force for Integration -- 6. Marketing and Finance/Accounting: Building Alliances around the Real Value Drivers -- 7. Marketing and Operations: Delivering "The Goods" -- 8. Marketing and Sales: Synergizing Strategy and Sales -- 9. Marketing and R & D: Inspiring and Initiating Innovation Imperatives -- 10. Marketing and Customer Service: Concentrating on the Crunch When the Customer Meets the Company.".
- catalog description "Includes bibliographical references (p. 311-335) and index.".
- catalog extent "xii, 356 p. :".
- catalog identifier "0684848678".
- catalog issued "2003".
- catalog issued "c2003.".
- catalog language "eng".
- catalog publisher "New York : Free Press,".
- catalog subject "658.8 21".
- catalog subject "HF5415 .H865 2003".
- catalog subject "Marketing Management.".
- catalog subject "Marketing.".
- catalog tableOfContents "1. Why Total Integrated Marketing? -- 2. Wow! What Was That? Marketing in Today's Environment Is at the Speed of Light -- 3. The Strategic Marketing Process: The Foundation for Total Integrated Marketing -- 4. Marketing Stewardship: The View from the Top -- 5. Market Strategy: The Force for Integration -- 6. Marketing and Finance/Accounting: Building Alliances around the Real Value Drivers -- 7. Marketing and Operations: Delivering "The Goods" -- 8. Marketing and Sales: Synergizing Strategy and Sales -- 9. Marketing and R & D: Inspiring and Initiating Innovation Imperatives -- 10. Marketing and Customer Service: Concentrating on the Crunch When the Customer Meets the Company.".
- catalog title "Total integrated marketing : breaking the bounds of the function / James Mac Hulbert, Noel Capon, Nigel F. Piercy.".
- catalog type "text".