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- catalog abstract ""Actual brand-name case studies, chapter-ending bullets summarizing major points, personal examples from Kirk's years on the front lines, and more make Lessons from a Chief Marketing Officer one of today's most thorough marketing guide-books. Far more than just a theoretical text, it is a hands-on road map on how marketers can create a permanent spot for their brands, both on cluttered store shelves and in the minds and purchasing habits of consumers."--Jacket.".
- catalog alternative "Chief marketing officer".
- catalog contributor b12963437.
- catalog created "c2003.".
- catalog date "2003".
- catalog date "c2003.".
- catalog dateCopyrighted "c2003.".
- catalog description ""Actual brand-name case studies, chapter-ending bullets summarizing major points, personal examples from Kirk's years on the front lines, and more make Lessons from a Chief Marketing Officer one of today's most thorough marketing guide-books. Far more than just a theoretical text, it is a hands-on road map on how marketers can create a permanent spot for their brands, both on cluttered store shelves and in the minds and purchasing habits of consumers."--Jacket.".
- catalog description "Lesson 1. Personal Characteristics of Successful Marketers -- Lesson 2. Marketing Research -- Lesson 3. Advertising Creative -- Lesson 4. Media -- Lesson 5. Product Publicity -- Lesson 6. Retailers -- Lesson 7. New Products -- Lesson 8. Financial Optimization -- Lesson 9. Global Marketing -- Lesson 10. The Future of Marketing.".
- catalog extent "xii, 243 p. ;".
- catalog identifier "0071403175".
- catalog issued "2003".
- catalog issued "c2003.".
- catalog language "eng".
- catalog publisher "New York : McGraw-Hill,".
- catalog subject "658.8 21".
- catalog subject "Advertising Management.".
- catalog subject "Advertising.".
- catalog subject "HF5415 .K5243 2003".
- catalog subject "Marketing Management.".
- catalog subject "Marketing research.".
- catalog subject "Marketing.".
- catalog tableOfContents "Lesson 1. Personal Characteristics of Successful Marketers -- Lesson 2. Marketing Research -- Lesson 3. Advertising Creative -- Lesson 4. Media -- Lesson 5. Product Publicity -- Lesson 6. Retailers -- Lesson 7. New Products -- Lesson 8. Financial Optimization -- Lesson 9. Global Marketing -- Lesson 10. The Future of Marketing.".
- catalog title "Chief marketing officer".
- catalog title "Lessons from a chief marketing officer : what it takes to win in consumer marketing / Bradford C. Kirk.".
- catalog type "text".