Matches in Harvard for { <http://id.lib.harvard.edu/aleph/009196882/catalog> ?p ?o. }
Showing items 1 to 21 of
21
with 100 items per page.
- catalog abstract ""Amid his take-no-prisoners citation of ad failures, Garfield also lays out rules for good advertising - commonsense rules too often forgotten between the initial brainstorm and the final "advertrocity." And Now a Few Words from Me is a primer, a volume of case studies, an earnest reflection, and a hilarious exercise in journalistic hell-raising. Advertising may or may not get better as a result of Garfield's book, but it will never be the same."--Jacket.".
- catalog contributor b12963438.
- catalog created "c2003.".
- catalog date "2003".
- catalog date "c2003.".
- catalog dateCopyrighted "c2003.".
- catalog description ""Amid his take-no-prisoners citation of ad failures, Garfield also lays out rules for good advertising - commonsense rules too often forgotten between the initial brainstorm and the final "advertrocity." And Now a Few Words from Me is a primer, a volume of case studies, an earnest reflection, and a hilarious exercise in journalistic hell-raising. Advertising may or may not get better as a result of Garfield's book, but it will never be the same."--Jacket.".
- catalog description "Introduction. The ten commandments of advertising, brought to you by God -- 1. Rules are made to be observed -- 2. Original sin -- 3. Apropos of something -- 4. Exercise regularly and try cutting back on the sex -- 5. Ogilvy was wrong -- 6. Be my guest -- 7. Are you doomed? : take this simple quiz! -- 8. Hold the sleaze, please -- 9. Bless me, Garfield, for I have screwed up big time -- 10. Go forth and advertise.".
- catalog extent "xix, 204 p. ;".
- catalog identifier "0071403167".
- catalog issued "2003".
- catalog issued "c2003.".
- catalog language "eng".
- catalog publisher "New York : McGraw-Hill,".
- catalog subject "659.1 21".
- catalog subject "Advertising.".
- catalog subject "HF5823 .G27 2003".
- catalog subject "Marketing.".
- catalog tableOfContents "Introduction. The ten commandments of advertising, brought to you by God -- 1. Rules are made to be observed -- 2. Original sin -- 3. Apropos of something -- 4. Exercise regularly and try cutting back on the sex -- 5. Ogilvy was wrong -- 6. Be my guest -- 7. Are you doomed? : take this simple quiz! -- 8. Hold the sleaze, please -- 9. Bless me, Garfield, for I have screwed up big time -- 10. Go forth and advertise.".
- catalog title "And now a few words from me : advertising's leading critic lays down the law, once and for all / Bob Garfield.".
- catalog type "text".