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- catalog contributor b12963477.
- catalog contributor b12963478.
- catalog created "2003.".
- catalog date "2003".
- catalog date "2003.".
- catalog dateCopyrighted "2003.".
- catalog description "Includes bibliographical references and index.".
- catalog description "The emergence of modern marketing / Roy Church, Andrew Godley -- Madame Tussaud and the business of wax: marketing to the middle classes / Pamela Pilbeam -- Purposive strategy or serendipity? Development and diversification in three consumer product companies, 1918-39 / Roy Church, Christine Clark -- Closing the deal: GM's marketing dilemma and its franchised dealers, 1921-41 / Sally Clarke -- Foreign multinationals and innovation in British retailing, 1850-1962 / Andrew Godley -- Building knowledge about the consumer: the emergence of market research in the motion picture industry / Gerben Bakker -- Times change and we change with them: the German advertising industry in the Third Reich / Hartmut Berghoff.".
- catalog extent "150 p. :".
- catalog identifier "071465390X".
- catalog identifier "0714683264".
- catalog issued "2003".
- catalog issued "2003.".
- catalog language "eng".
- catalog publisher "London ; Portland, OR : F. Cass,".
- catalog subject "380.1/09 21".
- catalog subject "HF5415 .E614 2003".
- catalog subject "Marketing History.".
- catalog tableOfContents "The emergence of modern marketing / Roy Church, Andrew Godley -- Madame Tussaud and the business of wax: marketing to the middle classes / Pamela Pilbeam -- Purposive strategy or serendipity? Development and diversification in three consumer product companies, 1918-39 / Roy Church, Christine Clark -- Closing the deal: GM's marketing dilemma and its franchised dealers, 1921-41 / Sally Clarke -- Foreign multinationals and innovation in British retailing, 1850-1962 / Andrew Godley -- Building knowledge about the consumer: the emergence of market research in the motion picture industry / Gerben Bakker -- Times change and we change with them: the German advertising industry in the Third Reich / Hartmut Berghoff.".
- catalog title "The emergence of modern marketing / editors, Roy Church, Andrew Godley.".
- catalog type "text".